Powered by WeSupply – “2017 Impact Awards – Rising above the noise” for Analytics and Measurement.
To win the loyalty of sneaker-fans, KicksUSA/Snipes invested in Magento Business Intelligence to mine deeper into its data. The brand discovered opportunities for improvements to customer service processes and tripled the headcount of their team to focus on welcoming back returning customers. In an era when acquiring, converting, and retaining valuable customers is becoming more difficult, KicksUSA/Snipes used Magento Business Intelligence to find a competitive edge. The company saw a 20 percent initial return rate, followed by a 35 percent return rate the next year, accounting for 45 percent of KicksUSA/Snipes revenue.