Implementing a good ecommerce return policy is one of the most profitable decisions your brand can make. Engineering the right policy will mitigate anxieties, increase conversion, and cut down marketing costs by building long term customer loyalty.
Implementing a good ecommerce return policy is one of the most profitable decisions your brand can make. Engineering the right policy will mitigate anxieties, increase conversion, and cut down marketing costs by building long term customer loyalty.
What is the ultimate return policy? We’d describe it as an effortless experience driven by a self-service flow that empowers users with proactivity and clarity. It firmly lays down the ground rules to maximize agent efficiency, but manages to remain flexible, intuitive, and fair for customers at the same time.
If this sounds daunting, or unachievable, don’t worry! We’ve put together this handy return policy checklist to help you cover all the bases. Whether you’re currently at the drawing board trying to draft your first policy or working toward enhancing your existing flow – there’s something here for you.