NPS is a survey used to measure a customer’s loyalty. It is often based on a single question, “how likely are you to recommend this brand to a friend or colleague,” and a 1-10 answering system. By using the net promoter system to determine your percentage of promoters you can understand which customers you have a high chance of re-engaging.
Taking a closer look at the NPS score’s percentage of detractors can also help you realize where your company is falling short, and can point out some weak spots in the customer experience. Our solution allows you to customize the frequency of these post transactional surveys so as to not bombard repeat customers over and over again. Perhaps quarterly would be a better option depending on your needs!