Going the extra mile means providing necessary information like customer contact details, payment method, and even shipping method automatically, while also creating a memorable experience without adding more pressure to your teams. Luckily, choosing from our order confirmation email templates will make the whole process much easier for everyone.
What are some best practices and some things you should avoid when working on an order confirmation email?
When coming up with an order confirmation email, there are certain factors you need to keep in mind. Just adding the estimated delivery date among other order details is not the end goal for an order confirmation email. In fact, there is more than meets the eye: it’s about making your customers feel valued.
In this regard, we’ve created a list of the most essential DOs and DON’Ts that’ll help you create a successful order confirmation strategy for your business:
1. Impressive order confirmation email subject lines
Don’t use too many words to describe something as simple as an order confirmation email. Information is powerful but too much of anything can do you harm.
There is no particular subject line that works for everyone, and it is often a matter of trial and error, but that enables you to experiment with different formulas and learn which works better for your business.
Do cut through the clutter. Make sure you provide clear and relevant information right from the subject line. The order confirmation email subject can make a great first impression, but it is important to stick to essential details that will enable you to convey the right message at the right time! Sophisticated order confirmation emails are great, but make sure you check the basics off the list first.
2. Better timing for increased customer satisfaction
Don’t wait too long to send an order confirmation email. Uncertainty and doubt from your customers are your biggest enemies, and shipping anxiety can always creep in and leave your buyers on the verge of not making another purchase from your eCommerce website.
Do send them an email letting them know your team is currently processing their request when there is no way to send the confirmation email immediately due to certain factors, such as unavailability or technical inconveniences.
3. To cross-sell or not, that is the question
Don’t use order confirmation emails to create a state of FOMO (fear of missing out) or to pitch a new offer as soon as a customer places an order. An order confirmation email is rather a digital receipt, enabling your customers to know whether or not their order has been processed by your team and what are the next steps.
Do invite customers to be part of your referral program that will provide them with extra benefits for future purchases, such as discounts. Alternatively, you can add engaging branded content that will spark their interest and turn an existing customer into a promoter of your brand. After all, sharing is caring, and there are only a few better ways to prove this than offering your customers the value they deserve.
4. Customers expect user-generated content
Don’t let any room for doubt for your new customers (or existing customers). The journey doesn’t stop once an individual proceeds with the purchase. Whenever a customer makes an order online, they need reassurance that they’ve made the right choice purchasing from you.
Do link your social media profiles to the email footer. Enable your customers to check in with your brand, get reassurance from user-generated content, showing them that they’ve made the right decision choosing your eCommerce business. Using branded confirmation emails will also enable you to increase brand awareness and, ultimately, customer loyalty.