Aftership Tracking vs WeSupply: 6 features to consider before applying the Aftership solution

Logistics Solutions have slowly become a staple of eCommerce.

A quick Google search can land you with dozens upon dozens of companies offering some variety of it. But that’s just it: Which one should you pick? Which one is most suitable for your company?


One of the larger emerging products from such a search is the Aftership Tracking solution. It is a good fit for small-scale businesses. It’s user friendly but offers little to no extra features. It offers more visual aids rather than management solutions. It is a product that works well for companies with simple requirements. 


WeSupply on the other hand offers a post purchase experience solution for the complex problem of managing Post-Purchase Operations.

It solves intricate problems for location stores and online stores alike. It breaks down the entire logistics process that’s behind an eCommerce operation and offers straightforward, pick-up and use, interfaces for the client as well.


So which package tracking app one is the best fit for you?

Let’s go over 6 features that you absolutely must take into consideration before deciding on the AfterShip Solution.


WeSupply vs Aftership At a Glance

AfterShip and it’s eyes on the prize


Aftership has built a logistics solution that is all about shipment traffic. It has a lengthy list of features that serve to keep an eye on shipments and can improve your post-purchase experience but the functionality of each feature, individually, is basic. Business owners with more sophisticated requirements may feel like the AfterShip solution is lackluster, falling behind when it comes to more intricate managerial challenges.


A hassle-free interaction is critical and, as such, can not be done without granting customers proactive information and control over the tracking process. Resorting to third-party websites to track orders is absurd, plain and simple.


With AfterShip, you receive all tracking reports in one place which enables you to generate a delivery status faster. The user interface is straightforward and you can interpret the information at a glance. But it does not give you an ETA for the parcel’s arrival nor does it tell you anything about where it is while on route towards its destination. 


WeSupply, on the other hand, has a flushed out list of features that not only allow you to read the situation at an easy glance but to also take action in case of unforeseen circumstances or simply to raise efficiency helping you to easily solve a shipping exception. Here are just a few:


  • Identify orders with a specific product that is back ordered
  • Identify orders from a specific customer
  • Identify orders that are backordered
  • Identify orders from a specific vendor
  • Identify shipments that are experiencing delays
  • Notify orders that are at risk of late delivery


These are but a few of the many features on offer with the WeSupply solution. The entirety of the features adds up to you having full control and transparency when it comes to your deliveries and notifications. You can check everything from when a customer opened an email or delivery notifications to tracking down merchandise from specific brands.


While AfterShip has a focus on being user friendly and easy to pick up and use, WeSupply went further and created tools that any complex logistics operation needs in order to run smoothly.


Both solutions allow you to build a branded tracking page that you can personalize. WeSupply, on the other hand, allows you to completely customize your branded tracking page even if you have a free account.


How Does Aftership Tracking Calculate Delivery Dates?


AfterShip is a service that allows you to track your package based on your tracking number. However, it has nothing to do with the delivery because it only tracks package movement. The AfterShip package delivery tracker retrieves data from the courier and displays the same information to you. If the courier offers an estimated arrival date, Aftership displays it.


WeSupply is here to help you end your struggle with gilded estimates, vague plans, and a static chart once and for all. Our solution combines historical data and customer location analytics to deliver an accurate delivery status.


The shipping calculator begins by consulting historical data to estimate the processing time for your shipment tracking. It also takes into account transit time, which is when the courier and delivery method are determined.


Delivery Notifications.


AfterShip allows its users to send email notifications when their items are delivered. AfterShip notifications are only sent when tracking data is on the web, provided by the courier, and is based on your event trigger. When an order is in transit, out for delivery, failed attempt, delivered, or/and exception notification is automatically sent. Each Afterhip alert includes a direct tracking link that customers can use to see the status of their shipment.


However, how precise shipping notifications can be when the predicted delivery date is not set according to flexible shipping regulations and precise delivery predictions?


WeSupply provides real estimates, to drive customer loyalty and avoid generic information that can create confusion.


Managing Returns through the AfterShip platform


Returns can make or break a company when it comes to customer loyalty. Usually, it’s a situation that piles disappointment on top of disappointment. A customer is already distraught when realizing that the purchased product is not what they wanted and a tedious return process will only aggravate the customer, towards your company, even further. But it doesn’t have to be that way.


Returns are a great opportunity to prove to your customers that even a worst case scenario can be fixed through a smooth process.


AfterShip, just as WeSupply, offers a self-service returns management portal. It generates a clear view of all your returns at an easy glance. However, all the AfterShip return features come separately from the AfterShip logistics tracking solution. A separate product that comes with separate pricing.



WeSupply has Order Tracking and the Returns Solution neatly packaged in a single product.


What’s more, is that their flexible Return rules allow you to customize your Return policy to fit your specific needs. You can even have different Return rules that vary from product to product. 


The robust list of WeSupply Returns features allow you to easily comprehend each Return situation individually or as a group. Everything ranges from pending approvals to how many are in transit, to values, return reason and even the condition of the product.


The way WeSupply handles returns not only gives you a detailed, easy-to-understand, overview but also sets up the game in a way you can easily draw conclusions and adjust to dynamic situations.


Guiding customers to your shop, with Aftership


AfterShip, lacking a Store Locator functionality, will have your customers searching for your stores on Google.


WeSupply, on the other hand, offers a built-in  Store Locator that you can display on your website which means your customers never have to leave the page! 


They can find all your available stores, as well as the one nearest to them via Geolocation. No need to use any third party solutions. Quick and simple, just how customers like it. 


Feedback to drive the numbers: Aftership’s review features


Customer feedback is critical to any eCommerce business. The world is flooded with online shops and the main factor that can set you apart from your competitors is customer satisfaction. Reviews play a crucial part in this.


AfterShip has a feature which allows customers to rate their experience once the purchase is complete but that pretty much sums it up.


WeSupply, on the other hand, has advanced CSAT and NPS  functionalities built in which work like a charm for businesses of all sizes. 


One of the main advantages is the customer feedback filter data that allows you to sort reviews by location and, as such, single out any locations that might be dragging down your SLA levels so that you can make the correct decisions to mitigate the situation.


The importance of easy package hand-over: In-Store-Pickup and Curbside


Easy package hand-over is integral to the smooth customer experience. From the first click to the last moment, in which the customer is finally holding the product, this is one of the most critical parts. You don’t want your customers having to rearrange their entire day just so they can pick up the product.


According to Statista, 83 percent of consumers bought items online and picked them up at the counter in 2019. A curbside pickup service was chosen by 63% of respondents who said they wanted to try the buy online, pick up in-store option.


As it is, AfterShip offers no In-Store-Pickup or CurbsideWeSupply has both of these features on offer, saving your customers from the hassle of puzzling together their schedule in a way that can fit in a complicated package pickup.


The ease of process is always reiterated in any eCommerce related topic again and again. There is no better place to start off than granting your customers an easy package hand-over.


AfterShip and WeSupply. Pricing


Both AfterShip and WeSupply start you off with a free package. The huge difference here is that AfterShip’s free package caps out at 50 shipments a month while WeSupply has unlimited shipments in it’s free package.


And the differences don’t stop there. Another significant distinction is the way both companies approach the situation once a Contract has been reached and overtook.


While AfterShip has price hikes, WeSupply keeps a static price. Even if you reach the limit of your contract the price of any extra shipments will stay at the initial agreed upon number.


Furthermore, at WeSupply you customizability is key. With the add on features you can customize any package offer to your specific needsSmart Return Rules, Customizable Notifications, Expert Onboarding and much more can be attached to your standard contract.



AfterShip & WeSupply – which fits where?


AfterShip is meant for small companies, ones that are starting out and have few locations. Companies that are more concerned with getting the ball rolling rather than tinkering it to perfect efficiency.


WeSupply serves as a great tool for companies small and large, simple and complex… But it excels when it comes to adjusting to the situation.


The most significant difference between the two is that AfterShip offers you raw information that is easy to read at a glance while WeSupply offers an insight that helps you make decisions that adjust your specific needs to the entire business or to an individual location.


When it comes down to it, AfterShip has been built for businesses that maintain a steady level, WeSupply can deliver that as well but encourages growth in every conceivable way.


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