Shopify Tracking vs. WeSupply: How Order Tracking Works With Your Shopify Store

Shopify is undeniably a great platform to start and grow a successful e-commerce business.

In 2020, more than 1 billion businesses were using Shopify to set up their online stores and sell their products, both physical and digital. 

 

Although the platform’s success is clear, there are also some shortcomings when it comes to tracking orders, making returns, or creating a positive post purchase experience for customers.

 

A modern, sophisticated Tracking App needs to be able to satisfy both sides of the same coin:

 

1️⃣ Allow you to track an order in your database, to find any specific order, as efficiently as possible, in order to make the necessary decisions which lead to increased productivity and a smooth customer experience.

2️⃣ Grant your shopper the possibility to follow the product as it makes its way to its destination and thus increase customer engagement.

 

Making sure you can provide people with the right information at the right time will help you increase customer satisfaction and drive post purchase engagement. Shortages and delays are still most likely to happen, but the key is to always communicate with your customers to let them know exactly what happens and when.

 

When relying only on Shopify Shipping for order tracking, both of you and your customers might encounter certain inconveniences, such as:

 
  • Lack of responsiveness
  • Order status page not regularly updated
  • Need of better inventory management

 

Indeed, Shopify is great for its core functionality, but we want to make sure that businesses of all sizes can make the most out of their experience with the platform.

 

In this post, we’ll look at whether Shopify’s tracking solution is up to the task and how using WeSupply on your Shopify online store can help you achieve data-driven outcomes:

 

     👉 Creating a personalized experience all the way through

     👉 Building a detailed tracking page to ease shipping anxiety

     👉 Asking the right post-purchase questions to ensure a positive experience

     👉 Making the return process as simple as possible for your customers

 

The Shopify Order Tracking app

 

The Shopify shipping tracking functionality is… simplistic. While they excel in other areas of eCommerce, it has a lackluster Package Tracking feature.  If all you need is to provide your customers with a tracking number, then Shopify is up to the task. It will send an email with a tracking number and your customer will know when the package has been shipped.

 

But if you require more tracking information, and you probably do, like out for delivery, failed attempt, exception, etc then you will need to turn to third-party Order Tracking Solutions.

A personalized tracking experience for better results

Personalized results and buying suggestions are essential for consistent results, considering that 71% of consumers feel frustrated when a shopping experience is impersonal. You can keep the shoppable experience rolling by promoting key products and promotions that are relevant to each and every one of your customers.

 

Increase the number of repeat buyers with branded tracking pages

 

branded tracking page gives you the opportunity to re-engage customers by providing links to deals on your online store or to your social media channels. Bring existing customers back to your e-commerce website and increase the number of repeat buyers. After all, you worked hard to convert them into your customers so why send them to a generic third-party courier page?

 

Shopify Shipping, unfortunately, does not natively offer branded pages.

 

This is where WeSupply comes in!

 

Our free plan includes a branded tracking page that enables you to create a unified experience for your customers while they’re looking for delivery dates and other updates.

 

Moreover, we centralize all orders from the website, phone orders, apps, marketplace, Store Point Of Sale, etc., to create one seamless experience. Your customers will always have one reliable order tracker that helps them check their order dates regardless of where they buy it from.

 

Shopify order shipping carriers: what you need to know

 

Another downside would be the fact that Shopify Shipping limits you to choose from carries only with pre-negotiated prices.

 

What the WeSuppy app does is that it enables you to choose from 800+  international carriers through our seamless integration with Shippo and EasyPost to guarantee the best shipping prices for your customers as part of their personalized experience, and maybe even help you save time.

 

Ease shipping anxiety with a better tracking page

 

Considering the past several months, it is safe to assume that most of us have experienced some sort of inconvenience when shopping online.

 

Why does it take so long for the company to reply?
Why has my package not arrived yet?
Most importantly, where is my order?

 

These are only a few of the most frequently asked client service issues, and that is because there is a reason for it. Most consumers tend to have shipping anxiety, the thought of not knowing where their order is causing a state of unease.

 

Unless you set clear expectations and deliver order updates regularly, gaining the trust of your customers can turn into a real challenge. One solution would be to provide them with access to order status, tracking number, and delivery dates on a regular basis, all this can be done with the help of the order tracking apps that Shopify offers.

 

What does Shopify Shipping offer?

 

Unfortunately, in terms of order status and updates, the default Shopify Shipping app mostly relies on external carriers to provide information about tracking numbers, delivery dates, or even a failed attempt, lacking in the area of real time tracking. Sure, it covers the basic details you would normally need, but without the extra help, it might weigh down your support team.

 

Using a Shopify order tracking app that delivers

 

The good news is that WeSupply enables customers to check the order status page for instant updates, making both their life and yours much easier. 

 

Conveniently, WeSupply is built so that customers can track all the shipments from an order in one simple view. This way, customers can see when each product arrives and what each shipment contains when proceeding with an order lookup.

 

Customizing your Shopify Order Status Page: Limitations and Possibilities

 

When it comes to branded tracking pages, Shopify allows you to customize your tracking page up to a point, requiring a better knowledge of web design languages such as HTML, CSS, and JavaScript. This is great in terms of personalization, but it can often take too much time and knowledge to complete.

 

The WeSupply app works in a way that allows you to simply change up colors, fonts, featured images to match your brand needs, or you can overwrite any CSS class, enabling you to fully customize the tracking page. All you need to do is to:

 

  • Pick your design
  • Upload your logo
  • Have a branded color scheme
  • Add CSS styling or custom HTML to the page (optional)

 

6 Fully Customizable Tracking Pages Designs

Ask the right questions post purchase

 

Effective communication is essential in order to improve customer experience and even increase repeat customers. Of course, delays happen, even to the best of e-commerce businesses. However, there are sure-fire methods that will help you address these issues.

 

The most effective way to deal with this kind of situation is to openly and honestly communicate with customers, providing them with a personalized, omnichannel solution.

 

Customers can view their past purchases and follow the current order status for any item they purchase on Shopify.

 

These actions are fundamental to help them track orders, but we have a useful addition to that: notifications.

 

WeSupply solution offers a detailed overview of every aspect of your order delivery. It keeps the customer updated, through SMS and email notifications, throughout the experience for maximum engagement. It also has features such as:

 

  • Identify purchases that have a back-ordered product.
  • Locate orders from a certain client
  • Determine which orders are delayed.
  • Find out who is placing your orders by looking at the order number.
  • Examine shipments that are late.
  • When an order is at risk of being late, notify the customer.

 

You can check information pertaining to specific locations but can also check overall averages. It also helps you in signaling out underperforming couriers, stores and locations so that you can take the necessary steps to raise efficiency. 

 

Send out notifications

 

It is important to point out that both email notifications and SMS notifications are great ways to keep everyone updated and give them some peace of mind regarding their order’s current state.

 

Order Tracking Notifications

Pre-written shipping notifications for every purpose.

Learn how your customer is feeling and see what are the areas you need to work on

 

You can track the overall rating or comments back to the original package and shipping location to get ahead of your issues, guaranteeing you 5 stars on a significant number of orders.

 

Moreover, our user friendly dashboard quickly lets you pinpoint areas of friction in the post-purchase process. This includes a comprehensive individual analysis of courier service performance and each shipping location.

Unlike other order tracking apps, WeSupply also features an instant snapshot of all your shipment statuses in real-time so that you can focus all your efforts on optimizing the experience. You can rest all your order tracking and status worries with our free plan available on the official Shopify Store.

Streamlined return process = better customer satisfaction

 

Truth be told, online sales tracking isn’t the end of the entire sales process. Returns are still a significant part of e-commerce operations, and the percentage of returns can vary, depending on a number of factors.

 

Unfortunately, this is an area that Shopify analytics has not fully covered, and it needs to be effectively addressed. Why?

 

Again, order data is your friend and it will help you ensure a better experience and more positive overall rating while reducing support tickets. This can also be noticed in the case of returns. You will learn what are some of the pain points your online store buyers face when making a purchase and proceeding with a return, and how you can solve these issues.

 

For instance, when handling returns, it is necessary to reduce friction as much as possible. Shopify will let you deal with your own returns without meddling with your business, but this can put more pressure on you.

 

The solution we bring to the table is our effortless Self-Service Return Center. You can effectively manage returns, refunds, and even product exchanges in no time. Create your own rules, once and for all, and handle product returns accordingly.

 

 

As a Shopify store owner, you can simplify the whole process of returns by using automation tools to your advantage.

 

For instance, WeSupply enables you to set up types of logic to automatically approve certain actions like approving returns within a number of days.

 

The customizable product return policies enable you to set up different types of logic and conditions to facilitate the return process for your customers, also increasing the likelihood to repurchase from your Shopify online store, such as generating return labels.

 

A self-service return service means an easy, streamlined, and efficient return process for the buyer!

 

Our conclusions about Shopify Order Tracking app

 

All in all, Shopify Shipping is great to offer your customers reliable information on the order status page. However, when it comes to order tracking, if you want to go the extra mile for better results long-term, try using WeSupply and create the personalized experience your customers deserve and reduced support tickets on your end.

 

Most Shopify order tracking apps will let you display sufficient information, but what is going to set your business apart is the extra effort you’re willing to make for.

 

Whether you’re considering a free plan for our order tracking app or you’re willing to take it to the next level for better functionality, we offer a free trial to our Grow plan that lets you try key features such as logistics analytics and post-purchase marketing.

 

Connecting your store with WeSupply can be done in no time! 

 

So… How to add tracking to Shopify? Connecting the WeSupply solution to your online store is an easy process.

 

WeSupply has you covered to make it as close to a ‘plug and play’ experience as possible. All you need to do is create a free WeSupply account and install the WeSupply App from the Shopify App store.  

 

It is a simple process that will only take a few minutes and 3 main steps for anyone to complete:

 

1️⃣ Go to the Shopify Store and install the WeSupply Track Order & Returns.

2️⃣ Follow the installation instructions.

3️⃣ Once you’re redirected to your newly created account, add all the relevant information about your business.

 

Congratulations! Now you can enjoy an order tracking app that provides you with key features, from the order lookup option and order status updates to a personalized tracking page and order number.

 

If you have any questions, get in touch with us and find the answers you need in order to create a more pleasant order tracking experience.

 

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WeSupply can work for you

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