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Maximizing Efficiency: Mobile Returns in Ecommerce

Maximizing Efficiency: Mobile Returns in Ecommerce

Facing challenges with e-commerce returns? Optimizing mobile returns is key. In this article, we cover effective strategies for mobile return optimized returns in e-commerce, designed to enhance customer satisfaction and streamline your operations. Dive into actionable tactics and innovative solutions that cater to the mobile-savvy shopper.

Key Takeaways

  • Mobile returns are becoming an essential part of e-commerce, aligning with consumer expectations for convenience and seamless experiences, driven by the growth of mobile ecommerce which accounts for a significant portion of online sales.

  • Optimizing the return experience for mobile users through streamlined interfaces, quick access technologies, and printerless return options can significantly enhance customer satisfaction and loyalty, as well as reduce environmental impact.

  • Incorporating effective mobile return strategies like accurate product descriptions, simplified return processes, and real-time support, along with the use of advanced technology like AI and data analytics, can improve efficiency and customer satisfaction, while also addressing environmental concerns.

  • WeSupply revolutionizes mobile returns in ecommerce, ensuring efficiency and enhanced customer experiences. With printerless returns, automatic label generation, real-time support tools, and sustainable practices like branded tracking and intelligent dispositions, WeSupply simplifies operations. Personalized interactions, including branded returns portals and notifications, further elevate satisfaction, fostering loyalty and growth. Ready to transform your returns process? Let’s start with WeSupply!

The Rise of Mobile Returns in E-commerce

Mobile returns in e-commerce are becoming increasingly prevalent. It’s more than just a trend – it’s a reflection of changing consumer preferences and the evolution of online shopping. Technology has made it easier for consumers to shop anytime, anywhere, and return policies have had to adapt accordingly. Mobile returns have become an integral part of the e-commerce business, allowing companies to cater to their customers’ needs and enhance the shopping experience.

Actually, the rate of increase in customer returns mirrors the growth of mobile shopping. Customers are expecting mobile return options to be available as part of their shopping experience, making this an essential component of the returns management process. The influence of mobile returns is not just confined to online retailers but extends to the entire ecommerce landscape, including the need to efficiently process returns.

According to the National Retail Federation, the return rate for ecommerce averages between 20% to 30%. As of 2022, mobile ecommerce sales made up almost 42% of total ecommerce sales in the US. This suggests that consumers are not only using mobile devices to make online purchases but are also expecting a seamless mobile return experience.

Mobile-First Returns: Catering to Modern Shoppers

The concept of mobile-first returns is transforming business approaches to return policies. By focusing on providing a seamless and convenient return process on mobile devices, businesses can cater to the needs of modern shoppers and enhance customer satisfaction.

But in what ways do mobile-first returns enhance the customer experience? We should investigate this topic further.

Streamlined User Interfaces

A streamlined user interface is a vital element of an effective mobile-first return strategy. A well-designed interface prioritizes essential elements, provides intuitive navigation, and creates mobile-optimized layouts. This not only enhances the customer experience but also contributes to the success of the business and increases the customer lifetime value.

Take Amazon and Shopify, for instance. These platforms have remarkably effective interfaces that prioritize mobile users for returns and exchanges. They also analyze returns data to improve their services, ultimately leading to superior customer satisfaction. By focusing on creating a user-friendly and responsive design, businesses can streamline their user interface and make it easier for customers to initiate and complete returns.

Quick Access via Mobile Devices

In the fast-paced world of today, convenience reigns supreme, making quick access a transformative factor in mobile returns. By providing faster access to return processes, businesses can enhance the shopping experience and gain a competitive advantage, setting them apart from their competitors.

Exciting technologies such as:

  • FTTH technology

  • m-commerce

  • mobile ecommerce apps

  • smart lockers

  • augmented reality technology

are being used for quick access to mobile returns. Not only does this save customers time and effort, but it also contributes to enhanced customer convenience and satisfaction.

Printerless Return Options

In a world where convenience is a driving factor in customer loyalty, printerless return options offer an innovative solution. By eliminating the need for customers to print return labels, businesses can further streamline the return process.

There are numerous benefits offered by printerless return options. They not only improve customer loyalty, but also increase transaction speed and reliability, reduce waste and environmental impact, and provide greater customer satisfaction. Platforms like WeSupply are leading the way by offering printerless return options for e-commerce businesses, proving that innovation and convenience can go hand in hand.

WeSupply offers innovative solutions for streamlined and hassle-free returns, enhancing the customer experience significantly. With its printerless return options, WeSupply stands out by facilitating an effortless return process. Key features include:

  • Automatic Return Label Generation: Customers can autonomously generate return labels, ensuring a smooth return process even during staff downtimes or holidays.
  • Printerless Returns via QR Code: Elevating convenience, WeSupply provides a unique printerless return option. Customers receive a QR code instead of a traditional PDF for their shipping label, allowing them to return items without needing access to a printer.

Ready to revolutionize your return process? Book a demo with us today and discover the seamless simplicity of printerless returns!

Integrating Mobile Returns into Your E-commerce Strategy

Businesses need to incorporate mobile returns into their comprehensive strategy to maintain competitiveness in the dynamic e-commerce landscape. This involves not only adapting to changing customer preferences but also leveraging emerging technologies and best practices to enhance the return experience.

Let’s consider some of the crucial aspects of integrating mobile returns into an e-commerce strategy.

Accurate Product Descriptions

Reducing return rates heavily relies on accurate product descriptions. By providing detailed information about the product, including:

  • specifications

  • dimensions

  • materials

  • sizing charts

Businesses can help customers make informed purchasing decisions and reduce the likelihood of returns by offering store credit.

Images and videos significantly contribute to providing accurate product descriptions as they build trust, increase user engagement, and encourage purchases. By using vivid and descriptive language, focusing on the product’s benefits, and providing specific examples, businesses can write compelling product descriptions that align with the customer’s expectations and reduce the need for returns.

Simplifying Return Material Authorization

E-commerce merchants implement the Return Material Authorization (RMA) process to manage and expedite returns effectively. By simplifying the RMA process and providing clear instructions on how customers can initiate a return, businesses can streamline the returns process and save valuable time and resources.

Key elements of a simplified RMA process include:

  • Issuing an RMA to the customer

  • Providing an RMA form with details on the return request, such as product name and SKU, refundable amount, and customer contact information

  • Using the RMA to track the origin of the returned item

By simplifying the RMA process, businesses can enhance customer satisfaction and boost profitability.

WeSupply’s Automated Returns system is designed to drastically simplify the Return Material Authorization (RMA) process, effectively reducing costs and enhancing operational efficiency across multiple departments. By automating the RMA process, WeSupply helps in avoiding errors, saving time, and consequently saving money, which is crucial for businesses aiming to optimize their returns and exchanges process. Key features include:

  • Minimization of RMA Costs: Streamlines operations to avoid mistakes, thereby saving time and money.

  • Automation to Minimizing Touchpoints: Simplifies the returns process, from automation to reducing manual interactions.
  • From Returns to Exchanges and Beyond: Supports a variety of return-related activities including exchanges, reshipments, and warranties.
  • Enhanced Efficiency and Communication: Features an activity log for RMAs, improving collaboration among cross-functional teams.
  • Detailed Return Management: Allows comments at every stage, tracks actions taken, and centralizes return information for better management.
  • Multi-User Access and Permissions: Offers granular access control to ensure job-specific actions are preserved for security and efficiency.

WeSupply’s system is built for cross-functional teams, enabling customer support and warehouse teams to work together seamlessly, ensuring that returns are resolved quickly and efficiently. Take the first step towards seamless returns and happier customers – Get started with WeSupply today!

Real-Time Customer Support

The mobile returns process significantly depends on exceptional customer service, which includes real-time customer support and customer feedback. By addressing customer concerns and queries promptly, businesses can enhance the overall customer experience and foster trust and loyalty.

There are various tools and platforms that are used for real-time customer support via mobile devices, including:

  • Zendesk Support Suite

  • HubSpot Service Hub

  • Zoho Desk

  • Salesforce Service Cloud

  • LiveAgent

By monitoring and improving processes on smartphones, making predictions of future outcomes, and analyzing customer behavior to provide personalized experiences, data analytics can positively support the decision-making process in enhancing mobile return processes.

WeSupply elevates real-time customer support by seamlessly integrating with an extensive array of tools such as Zendesk, Slack, and Gorgias. This integration ensures that businesses can provide immediate and efficient responses to customer inquiries and support tickets. Key aspects of these integrations include:

  • Gorgias Integration: Incorporates order, shipping, and returns data directly into Gorgias, streamlining support ticket responses.
  • Slack Communication: Facilitates easier communication within teams via Slack through automatic triggers related to orders, shipping, and returns.

  • Zendesk Access: Offers easy access to tracking details within the Zendesk Support ticket window, enhancing customer service efficiency.

These integrations empower businesses to offer superior customer support by improving response times and streamlining communication across teams.

Leveraging Technology for Enhanced Mobile Returns

The evolution of e-commerce is accompanied by the advancement of technology used to augment mobile returns. By leveraging advanced inventory management systems, AI-powered solutions, and data analytics, businesses can streamline the return process, reduce costs, and improve the overall customer experience.

Advanced Inventory Management Systems

The return process in mobile shopping can be greatly enhanced with advanced inventory management systems. These systems offer several benefits, including:

  • Enabling the processing of returned inventory from any location

  • Effectively managing items across various locations

  • Identifying items suitable for restocking

  • Implementing clear return policies

By utilizing these systems, businesses can increase operational efficiency and customer satisfaction.

There are numerous advanced inventory management systems that are incredibly helpful in streamlining the management of stock levels and returned items. An effective inventory management system can make a significant difference in the efficiency of your business operations.

By tracking an item’s location, quantity, and transfer history, these systems enable precise replenishment of inventory levels and efficient tracking of returned items.

WeSupply’s integration with advanced inventory management systems transforms the way businesses handle returns, ensuring a seamless and efficient process that significantly enhances inventory control and product restocking. By emphasizing quality control and intelligent disposition, WeSupply ensures that every returned item is carefully inspected and directed to the optimal location for restocking or disposal. Key features include:

  • Define Quality Check Criteria: Set specific standards for inspecting returned items to ensure consistent quality control.
  • Collect Product Images and Feedback: Gather images and feedback from customers to better understand the reasons behind returns and improve product quality.

  • Warehouse Notes on Quality Inspection: Enable warehouse staff to annotate each return with details about the inspection, enhancing the quality assessment process.

  • Intelligent Disposition Feature: Utilize an advanced system to automatically decide the best return location for each product, considering factors like product type, warehouse capabilities, and geographical locations.

These capabilities not only streamline the return and restocking process but also improve inventory management by ensuring products meet quality standards before re-entering the supply chain. Discover the smarter way to manage returns and inventory – Book your WeSupply demo today and elevate your operations!

AI-Powered Solutions

AI-powered solutions provide an innovative method to improve the mobile return process in e-commerce. By automating various aspects of the return process and optimizing return-to-inventory processes, AI-powered solutions can significantly improve efficiency and customer satisfaction.

AI-powered return solutions also offer the potential for significant cost savings. With the global logistics industry projected to save up to $1.5 trillion by 2030, AI plays a key role in reducing the average cost of an e-commerce return. By streamlining data inventory, enhancing customer satisfaction, and ensuring prompt updates, AI can significantly contribute to the success of mobile returns in e-commerce.

Data Analytics for Better Insights

Invaluable insights into return trends and customer behavior are provided by data analytics. By continuously monitoring and improving processes on smartphones and making predictions of future outcomes, businesses can make informed decisions to improve their return processes.

Tools like Google Analytics are commonly used in e-commerce for monitoring mobile returns. By effectively using predictive analytics tools to forecast market demands, predict customer behavior, and identify purchasing trends, businesses can gain a competitive edge in the e-commerce landscape.

WeSupply harnesses the power of data analytics to offer actionable insights into returns and logistics for eCommerce businesses, enabling them to enhance customer satisfaction and profitability. Through detailed analysis, businesses can pinpoint the reasons behind product returns, identify trends, and make informed improvements. Key features include:

  • Returns Analytics: Identify top returned products, gather customer feedback, and utilize insights to reduce return rates.

  • Logistics Analytics: Track Customer Satisfaction (CSAT) and Net Promoter Score (NPS) to refine post-purchase experiences.

This approach ensures businesses can not only understand but also effectively address the factors impacting their operations and customer perceptions, leading to optimized processes and increased customer loyalty.

Returns Analytics for eCommerce Business

Book a quick call with our experts to see how WeSupply can help you understand why your customers are returning: Identify the most returned products; Understand why those products are returned; Identify which customers are serial returners; Reduce Return Rate with Actionable Insights; Returns data available in BigQuery.

Case Study: Evereve Success and Turning Returns Into Opportunities With WeSupply

Evereve tackled the complex challenge of managing fashion industry returns by integrating WeSupply’s technology, automating their entire returns process. This strategic move revolutionized their approach, focusing on proactivity, self-service, and flexibility. The result was a seamless, customer-centric returns experience that not only eased the operational burden but also transformed returns into opportunities for increased loyalty and sales. Leveraging automation and analytics significantly cut additional costs and enhanced employee productivity. For a deeper dive into Evereve’s innovative journey and the transformative effects of their partnership with WeSupply, Read the full case study.

The Environmental Aspect of Mobile Returns

The increasing prevalence of mobile returns has led to heightened attention to sustainability in e-commerce. By encouraging more sustainable practices in manufacturing, transportation, and disposal, mobile returns can significantly reduce carbon emissions.

Many leading e-commerce companies are embracing innovative sustainable practices. Some examples include:

  • Using reusable packaging for products

  • Providing clear communication about their sustainability efforts

  • Offering hassle-free return processes

  • Offering incentives for eco-friendly behavior

By implementing these practices, these ecommerce business companies are setting a new standard in the e-commerce industry.

By responsibly disposing of unsellable items, businesses can further contribute to a more sustainable future.

WeSupply stands at the forefront of environmental sustainability in the e-commerce space by transforming how businesses handle mobile returns. With its Intelligent Dispositions feature, it enables companies to efficiently manage recycling processes for returned items, promote printerless returns using QR code shipping labels, and facilitate eco-friendly In-Store or Curbside Pickup options. This innovative approach not only streamlines shipping operations but significantly reduces the carbon footprint associated with returns. By adopting WeSupply, businesses can deliver a seamless post-purchase experience to their customers while actively contributing to environmental conservation efforts.

Best Practices for Mobile Return Optimization

Businesses need to adopt certain best practices to optimize mobile returns. These include clear communication with customers, offering multiple return options, and enhancing the customer experience with personalization.

Let’s explore these practices in more detail.

Clear Communication with Customers

Improving customer satisfaction in mobile e-commerce returns hinges on clear communication. By providing timely order updates, addressing customer concerns, and fostering trust and loyalty, businesses can maintain a positive company image and retain business.

Effective communication about returns can also build trust in the e-commerce market. By ensuring that the marketplace’s policies regarding returns, exchanges, and warranties are communicated in a clear and accessible manner, businesses can reassure customers and foster a positive relationship with them.

Offering Multiple Return Options

Providing a variety of return options in e-commerce caters to diverse customer preferences. Whether it’s in-store returns, drop-off locations, or prepaid shipping labels, these varied options can decrease frustration and enhance customer satisfaction when dealing with returned merchandise.

The convenience of courier pickup returns is another aspect of mobile returns that caters to customer preferences. Customers can easily request a return online, follow the return policy guidelines, and then schedule a pickup time at which the product will be collected by the courier, making the return process smooth and convenient.

WeSupply revolutionizes the returns process by offering a suite of flexible return options designed to enhance customer satisfaction and minimize environmental impact. Key features include:

  • Keep the Item and Reduce Waste: Encourages customers to retain low-cost items, eliminating shipping needs and reducing landfill waste, while speeding up the refund or exchange process.
  • Printerless Returns via QR Code: Allows for convenient, paperless returns at FedEx Office, Walgreens, and USPS locations, making the process smoother and more eco-friendly.

  • Generate Return Labels Automatically: Supports over 100 carriers, including parcel, LTL, domestic, regional, next day, and international, automatically selecting the lowest cost option.

  • Return In-Store or via Curbside: Inspired by the convenience of drive-through services, customers can return items in-store or curbside at major retailers like Target, Walmart, Nordstrom, and DSW.

By integrating these features, WeSupply offers a comprehensive, environmentally friendly returns solution that caters to both businesses and consumers. Ready to revolutionize your returns process? Get started with WeSupply today and turn returns into rewarding experiences for you and your customers.

Enhancing the Customer Experience with Personalization

Enhancing the customer experience in mobile returns heavily relies on personalization. By customizing the return process to match individual customer preferences and behavior, businesses can ensure a more satisfying return experience.

Brands like Starbucks have excelled in personalizing the mobile return process through their app. By using return data to enhance the overall customer experience and providing returning customers with ongoing shopping opportunities, businesses can create a more personalized and satisfying return process.

WeSupply enhances the customer journey with personalized, brand-centric post-purchase experiences. Key offerings include:

  • Branded Tracking Page: A unified platform for order and return tracking, removing the need for external tracking sites.


To wrap up, the rise of mobile returns in e-commerce has significantly impacted the way businesses operate and consumers shop. By adopting best practices, leveraging technology, and focusing on customer satisfaction, businesses can optimize their mobile return processes and enhance the overall shopping experience. The future of e-commerce is mobile, and by embracing this trend, businesses can stay ahead of the curve and ensure their continued success.

WeSupply revolutionizes mobile returns in ecommerce, maximizing efficiency while enhancing the customer experience. With printerless return options and automatic label generation, it simplifies the return process. Integrated real-time customer support tools and inventory management systems ensure seamless operations. WeSupply’s commitment to sustainability is evident through eco-friendly practices like branded tracking pages and intelligent dispositions. Personalized post-purchase interactions, including branded returns portals and email/SMS notifications, further elevate customer satisfaction. Overall, WeSupply offers a comprehensive solution that optimizes efficiency at every stage of the returns process, driving business growth and customer loyalty.

Combat inconvenience with proactivity & self service

Book a quick call with our experts to see how WeSupply can help you make returns easy for your customers with a beautiful, self-service solution that makes their experience easier while also providing new ways to lower costs and earn back revenue.

Frequently Asked Questions

What is a good return rate for ecommerce?

A good return rate for ecommerce is typically considered to be below the average return rate of 16.5% for online purchases. This indicates a healthy balance between customer satisfaction and product quality.

How do you manage returns in e-commerce?

Managing e-commerce returns involves analyzing returns data, defining a clear returns policy, creating an easy-to-use returns portal, streamlining returns processing, and continually monitoring and improving the returns process. This will help to ensure efficient and satisfactory handling of returns for your e-commerce business.

What features does WeSupply's Automated Returns system offer?

Our Automated Returns system minimizes costs, reduces touchpoints, supports various return-related activities (such as exchanges and warranties), enhances efficiency and communication, provides detailed return management, and offers multi-user access with granular permissions.

How does WeSupply transform inventory management for returns?

WeSupply’s integration with advanced inventory management systems ensures a seamless and efficient process, emphasizing quality control, intelligent disposition, and detailed analytics to enhance inventory control and product restocking.

How does WeSupply utilize data analytics to optimize returns and logistics?

WeSupply harnesses the power of data analytics to offer actionable insights into returns and logistics, enabling businesses to identify trends, pinpoint reasons behind returns, and make informed improvements to enhance customer satisfaction and profitability.

What environmental sustainability initiatives does WeSupply support?

WeSupply stands at the forefront of environmental sustainability by facilitating recycling processes for returned items, promoting printerless returns, and offering eco-friendly In-Store or Curbside Pickup options, significantly reducing the carbon footprint associated with returns.

What return options does WeSupply offer to enhance customer satisfaction?

WeSupply offers a variety of return options, including keeping the item to reduce waste, printerless returns via QR code, automatic label generation, in-store or curbside returns, and the convenience of “Buy Online, Return In Store” (BORIS), all aimed at providing a seamless and satisfying return experience for customers.

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WeSupply is transforming the way businesses build Customer Lifetime Value by offering positive exchange experiences. By making exchanges effortless, WeSupply encourages customers to revisit your website for any product, without price constraints. Key features like using store credits or gift cards as partial payments not only increase order values but also reinforce customer loyalty. This approach is instrumental in enhancing Customer Lifetime Value, as it turns a simple exchange into a delightful shopping experience, fostering long-term customer relationships and ongoing business growth.

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