You’ve built great landing pages, garnered a strong social media presence, and worked hard at optimizing SEO – but something else stands in the way of your ecommerce conversion rate. Shipping anxiety. It’s something all online shoppers experience, but is especially magnified when dealing with a brand that is new to them. Simply put, customers need to understand how long the processing and shipping times are up front. Proactively offering them the expected date of delivery will not only help relieve some of this anxiety but will also get ahead of potential order status calls to your support center.
Oftentimes you’re already providing this information. Well, kind of. Like most companies, you may have a graph with standard shipping times buried deep in you knowledge base articles. But how helpful is that? Would you trust a standardized “3 to 6 business days” blurb when you’re trying to decide on a big purchase for an upcoming birthday? Probably not, especially when the phrase “business days” can be unclear to begin with. Your customers deserve better, and giving them a better experience is essential for conversion rate optimization.
Backorders and low inventory are on the rise but they often result in increased customer support calls and tickets, because your customers are demanding constant updates on their backorder.
Don’t miss this opportunity to take preorders by clearly communicating with the customers the delivery lead times on the product page before the purchase and send automatic updates via email and SMS to keep customer engaged.
Set and show estimated shipping dates for specific backordered products, collections, vendors, or the entire store via WeSupply or by sending updates from your ERP via API.
Finally you can ditch vague estimations, and that static chart, for good. Our solution provides an accurate delivery date predictor based on past data and customer location analytics. First the shipping calculator uses historical data, taking into account weekends and holidays, to predict processing time. It then adds transit time upon which courier and shipping option is chosen. We collect the zip code of the customer’s location to ensure that the estimated due date is based on their unique delivery area.
The Estimator can be added to a variety of pages to ensure your customers can easily find their expected delivery date.
Flexible, or table rate shipping, is a must for any company providing a wide array of products or simply hosting them in a number of distribution centers. For instance, a customized product such as a new laptop is going to take longer to process than a generic tee shirt, and an item that comes from an overseas distribution center is bound to have a longer time in transit than something housed domestically.
Our solution allows you to choose the scenario that works best for you, ranging from broad to specific. Drive revenue growth and trust by choosing:
Weekends, holidays, and cut off times can be one of the most complicated pieces of the puzzle for your average customer. Understanding which days the courier is actually moving the package is critical, but often not very clear. Generic information from a knowledge base software can further add to the confusion. Our shipping time calculator allows you to simply define all of these non-shipping days. It automatically excludes them from the estimated shipping date to more accurately inform shoppers. We also allow you the option of adding a safety net in the display date ranges for those hectic peak seasons. This way you can set realistic and deliverable expectations for your customers time and time again!