Extend Return Dates Post-Holiday in Your eCommerce Store
Buying gifts for a lot of people is stressful enough without having to worry whether or not each individual recipient will be able to return or exchange the items they don’t love.
Ease these pre-purchase anxieties with a relaxed or extended return policy through the holiday season!
Store Returns From eCommerce Website
By giving BORIS (Buy Online Return In Store) equal representation as mail-back returns, you gain an advantage over your competitors in the eCommerce business.
Many customers prefer this method of return because it; allows them to ask questions about the policy, offers a quicker refund, saves on return shipping, and is simply more convenient.
Self-Service For Convenience
When it comes to returns it’s not always about the end result, but about the effort it takes to get there. Most customers want to solve problems on their own without wasting valuable time on the phone with customer service representatives.
By offering a self-service returns flow you empower customers with the ability to efficiently handle their issues and reduce unnecessary friction points.
Self-Service For Cost Savings
Returns are a necessary part of eCommerce businesses, but they don’t have to eat into your bottom line. Make sure your returns flow is optimized to preserve your margin before the influx of holiday orders hits.
Label in Box: Yes or No?
Putting pre-paid labels in the box is a hot subject among eCommerce analysts. Many eCommerce platforms still use pre-paid labels, however, there are alternative solutions.
Employing a self-service returns flow that can be initiated by customers through a “my account page” solves all of these issues but there’s a catch – it has to feel just as easy for the customer.
In a perfect world, every gift we pick out would be a hit. Sadly the data shows that this usually isn’t the case. Making a gift return for an online purchase can often be a nightmare, especially when the recipient doesn’t have access to the gift-givers account.
Simplify the process for gifted customers by allowing them to make a return without needing to involve the original purchaser. Let them initiate their return after asking for their order number, email, and zip – information they’ll readily have available.
Deloitte predicted that eCommerce sales will grow by 11-15%, year-over-year, during the 2021-2022 holiday season, reaching between $210 billion and $218 billion.
In order to navigate the competitive landscape of eCommerce during the holiday season, you have to give customers what they want. In most shoppers, this want is to feel at ease. How can you give this to them? Easy – with a flexible, effortless returns policy. You can even reduce shipping costs and improve customer satisfaction.
Knowing they can easily make a return helps customers trust your brand by mitigating pre-purchase anxiety and potential post-purchase dissonance.
“82% of consumers consider the returns policy to be important when making an online purchase.” – Accenture