Gone are the days when people would only go shopping physically.
Nowadays, online stores and sales channels have increased in popularity, and are surely going to grow at an unprecedented pace.
That, however, doesn’t mean offline purchases will come to an end. In fact, online shopping only complements the old-fashioned brick-and-mortar shops.
Moreover, with the growth of order fulfillment services like in-store and curbside pickup, the transition from online shopping and in-store sales has become more streamlined.
This asks for a better order tracking and management system in order to stay competitive in this ever-changing business climate.
Why do retailers need to track omnichannel orders in one place?
There are a number of reasons why retailers need to be able to track their omnichannel orders under one roof:
Firstly, this enables you to keep an eye on all of the different orders coming in from customers.
With information such as order processing time, shipping destinations, and item values readily available, retailers can get a better sense of what’s working and what’s not when it comes to order fulfillment strategies, outbound logistics, warehouse operations, but also sales and marketing campaigns.
Secondly, tracking orders helps you improve customer service and brand loyalty. By monitoring issues that arise with each order and responding quickly, retailers can make sure that any problems are immediately resolved or even avoided at all.
Tools like WeSupply provide order processing and tracking information for all warehouses, enabling retailers to make timely, informed decisions so the customer experience is not compromised.
Lastly, by centralizing all of their omnichannel tracking data, you can make sure that you’re making data-driven decisions about how to best optimize their business processes for maximum efficiency and impact.
Whether it’s reducing processing times or scaling up inventory management for peak holiday season, omnichannel order tracking is an essential tool for staying competitive in today’s retail landscape.