This has to be the best era for humanity. Why is that?
Think of it this way: you can get your hands on pretty much anything in a matter of hours, especially with services like in-store and curbside pickup.
- You order whatever you want via apps or a website.
- You drive up to a store and let them know you’re there.
- You go inside to grab your package or they bring out the order to your car.
- You go home and enjoy your products.
What a time to be alive!
It’s the age of convenience, and that means businesses need to offer a curbside pickup option to stay competitive. But what exactly is curbside pickup?
Shopping for groceries can be a hassle. You have to find time to go to the store, navigate through the aisles, and wait in line to check out.
Not only is grocery shopping a time-consuming task, but it can also be frustrating. You never know what you’re going to find on the shelves, and you have to fight through crowds of people to get what you need.
Curbside pickup is the solution for busy shoppers who want the convenience of online shopping with the ease of in-store pickups. With curbside pickup, your customers can buy from you without ever leaving your car or waiting in line at checkout.
For them, there’s nothing quite like the satisfaction of clicking “add to cart” on your online store. But the wait for their order to arrive can be agonizing. That’s why more and more stores are offering click-and-collect services— and you should too!
Services like in-store and curbside pickup (aka BOPIS and BOPAC) allow your customers to buy items online and pick them up at the most convenient location, most often within hours. This is especially great news for impatient shoppers.
Why Should You Offer Curbside Pickup?
Customers love the convenience of online shopping, but sometimes they don’t have time to wait for their items to be delivered.
This is where curbside pickup comes in. It offers the best of both worlds— customers get the convenience of online shopping with the instant gratification of picking up their items themselves.
Curbside pickup is a great way to increase your customer base and keep them coming back for more. Plus, it’s an easy way to boost your bottom line without having to do much extra work.
In fact, consumer behavior has changed these past several years with U.S. BOPIS sales more than doubling in 2020 and are predicted to maintain double-digit growth rates.