Retain over 40% of your returns as exchanges! -
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      Boost customer experience and reduce support tickets

      Identify and Resolve Order Issues

      Realtime order and shipment tracking

      Delivery Notifications

      Proactive order and shipping notifications

      Increase Conversion Rate

      Predictive pre-purchase estimated delivery dates

      Branded Tracking

      Self-Serivce branded order tracking

      Reduce Operational Cost

      Effortless experience delivered

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      Make returns profitable and delight customers

      Flexible Return Policies

      Flexibility to define any return destinations & conditions

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      Simplify returns for your customers and team


      Incentivize exchanges over returns

      Automate Returns Management

      Returns management made easy for your team

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      Understand why your customers are returning

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      In-Store Dashboard to keep operations streamlined

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      Drive foot-traffic to your stores

      Tracking & Notifications

      Boost customer experience and reduce support tickets

      Identify and Resolve Order Issues

      Realtime order and shipment tracking

      Delivery Notifications

      Proactive order and shipping notifications

      Increase Conversion Rate

      Predictive pre-purchase estimated delivery dates

      Branded Tracking

      Self-Serivce branded order tracking

      Reduce Operational Cost

      Effortless experience delivered

      Returns & Exchanges

      Make returns profitable and delight customers

      Flexible Return Policies

      Flexibility to define any return destinations & conditions

      Self-Service Returns

      Simplify returns for your customers and team


      Incentivize exchanges over returns

      Automate Returns Management

      Returns management made easy for your team

      Returns Analytics

      Understand why your customers are returning

      In-Store and Curbside Pickup

      Unify the online and the in-store experience

      Curbside Pickup Check-in

      Hassle-free pickup experience for customers

      Pickup order management

      In-Store Dashboard to keep operations streamlined

      Unified Commerce

      In-Store and Online orders unified

      Store Locator

      Drive foot-traffic to your stores

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  • Pricing

Mastering Tracking in Ecommerce: The Ultimate Guide for Success

Corona Beer using WeSupply Order Tracking

Effective tracking in ecommerce is crucial for understanding customer behavior, optimizing your processes, and driving growth. In this guide, we’ll explore how tracking systems can enhance customer satisfaction, improve operational efficiency, and provide valuable business insights.

Key Takeaways

  • Effective eCommerce tracking systems enhance customer satisfaction through real-time updates and transparency, building trust and loyalty.

  • Automation and streamlined fulfillment processes reduce operational costs and errors, improving overall efficiency and profitability.

  • Data-driven decisions derived from tracking and analyzing customer behavior and inventory forecasting drive growth and optimize customer experiences.

  • WeSupply enhances ecommerce success with comprehensive order and returns tracking, operational efficiency, and proactive customer engagement. Real-time tracking, estimated delivery dates, and proactive notifications build customer trust. Automated processes reduce costs and support workload. Detailed analytics and integrations with Zendesk, Gorgias, Klaviyo, and Attentive streamline operations and boost marketing. Improve customer satisfaction and drive growth with WeSupply. Get started today!


Tracking in eCommerce is the backbone of a successful customer journey. It starts from the moment a customer places an order and continues until the item is delivered—and sometimes even beyond, in the case of returns. By embedding a tracking code into your website source code and optimizing your landing pages with tools like Google Tag Manager, you can gather crucial data about customer behavior, streamline your operations, and enhance the overall customer experience.

For new users, the importance of tracking might not be immediately apparent, but as your eCommerce business grows, the benefits become undeniable. Enhanced eCommerce tracking not only boosts customer satisfaction but also provides valuable insights to drive marketing campaigns, optimize conversion rates, and ultimately, increase sales. This ultimate guide will show you how to harness the power of tracking to transform your business and delight your customers.

Enhancing Customer Satisfaction through Order and Returns Tracking

Customer satisfaction is the cornerstone of any successful eCommerce business. Effective order and returns tracking systems play a pivotal role in achieving this by providing real-time updates, ensuring transparency, and meeting the ever-rising expectations of modern customers. By integrating robust ecommerce tracking solutions, businesses can not only enhance the customer journey but also gain valuable insights into customer data and behavior.

Building Trust Through Transparency

Transparency is a vital component in building trust with your customers. Real-time updates and clear communication throughout the order process significantly reduce customer uncertainty and anxiety. By providing customers with timely and accurate information about their order status, eCommerce businesses demonstrate a commitment to transparency, which fosters trust and loyalty.

Moreover, openly communicating about data collection and usage practices reassures customers that their information is being handled responsibly. This transparency not only enhances trust but also encourages customers to share more data, which can be used to:

  • further personalize their shopping experience

  • improve the overall customer experience

  • provide more relevant product recommendations

  • offer targeted promotions and discounts

By being transparent about data practices, businesses can build stronger relationships with their customers and create a more personalized and enjoyable shopping experience.

In today’s competitive eCommerce landscape, customers value and often expect such transparency. Businesses that proactively communicate and provide detailed tracking information can set themselves apart from competitors, building a strong foundation of trust and reliability.

Meeting Rising Customer Expectations

As the eCommerce market becomes increasingly competitive, customers’ expectations for seamless and transparent tracking experiences have risen. They now expect to monitor their orders in real-time from the moment they make a purchase until it arrives at their doorstep. This capability not only enhances customer satisfaction but also influences their purchasing decisions, as they are more likely to buy from businesses that offer detailed tracking information.

Providing real-time inventory visibility is another crucial aspect of meeting these expectations. Customers want to know if an item is in stock and when it will be delivered before they complete their purchase. Accurate and up-to-date inventory management systems help prevent overselling and stockouts, ensuring a smooth shopping experience and reducing the likelihood of customer frustration.

Seamless multi-channel returns and exchanges are also essential to cater to modern customers’ needs. By offering easy and flexible return options, businesses can enhance customer convenience and satisfaction, further building loyalty and encouraging repeat purchases.

Boosting Customer Satisfaction with WeSupply's Order and Returns Tracking

WeSupply enhances customer satisfaction through comprehensive order and returns tracking, ensuring transparency and reliability in the delivery process. By addressing the critical aspects of order tracking and communication, WeSupply helps businesses build trust and loyalty among their customers.

Key Features:

  • Order Tracking: Provide real-time tracking information, shipment updates, and estimated delivery dates to answer the most common customer inquiry: “Where is my order?” This helps mitigate anxiety and increase brand loyalty.

  • Delivery Notifications: Proactively send order and shipping notifications to keep customers informed of any updates or delays, enhancing their overall experience and reducing the need for them to reach out.

  • Returns Tracking: Allow customers to track the progress of their returned products and check the status of their returns whenever they want, in just a few clicks.

Freeing Up the Customer Support Team through WISMO Request Reduction

WeSupply helps free up your customer support team by significantly reducing WISMO (Where is My Order?) requests. By providing proactive notifications and real-time order status updates, customers are kept informed about their order’s shipping, delivery, or any delays. This transparency answers the top customer service question— “Where is my order?”—and includes estimated delivery dates, tracking information, and shipment updates. Utilizing proactive email and SMS tracking notifications, which boast a 98% open rate, ensures that customers receive timely updates, aligning with their busy lifestyles and increasing overall brand loyalty.

Operational Efficiency and Cost Reduction

Implementing effective tracking systems is not just about enhancing customer satisfaction; it also significantly impacts operational efficiency and cost reduction. By automating tracking processes and streamlining fulfillment operations, eCommerce businesses can:

  • Reduce manual work

  • Minimize errors

  • Lower overall costs

  • Improve bottom lines

  • Achieve more efficient operations.

Automating the Tracking Process

Automation is a game-changer in eCommerce tracking. By automating repetitive tasks such as invoicing, data entry, and customer inquiries, businesses can save valuable time and reduce the risk of human error. AI-powered chatbots and live chat tools can handle routine customer inquiries and provide instant tracking updates, freeing up customer service resources for more complex issues.

Additionally, automation allows businesses to scale more efficiently. As order volumes increase, automated systems can handle the load without the need for additional staff, thus reducing labor costs and improving operational efficiency. This not only enhances the customer experience but also contributes to a healthier bottom line.

Streamlining Fulfillment and Reducing Errors

Efficient order and returns management is crucial for minimizing errors and ensuring timely deliveries. Some key strategies for achieving this include:

  • Implementing automated tracking systems that provide real-time updates and issue resolution

  • Integrating AI-driven inventory management systems to predict demand patterns and optimize stock levels

  • Reducing the risk of stockouts and excess inventory

By following these strategies, businesses can maintain a smooth fulfillment process and improve overall customer satisfaction.

Streamlined fulfillment processes also reduce shipping costs and enable faster order processing. A well-organized return process, including clear instructions and prompt resolutions, can boost customer confidence and satisfaction. AI-based pricing tools can further enhance efficiency by analyzing market trends and competitor pricing, helping businesses adjust their strategies in real time.

These advancements in eCommerce tracking and fulfillment not only improve operational efficiency but also contribute to a more positive customer experience, ultimately driving repeat business and loyalty.

Enhancing Operational Efficiency and Reducing Costs with WeSupply

WeSupply enhances operational efficiency and reduces costs through automated tracking and streamlined processes, minimizing support team workload and improving overall customer service.

Key Features:

  • Work Smarter, Not Harder: Enable efficient cross-team collaboration with centralized data aggregation, making it easy for agents to access order fulfillment, shipment status, return reception, and refund status information.

  • Automate Returns Processing: Track and notify customers about return shipments and processes, reducing manual customer service calls and processing.

  • Reduce Customer Inquiries: Provide 24/7 support for return or exchange procedures with clear instructions and regular updates, reducing the need for customer support intervention.

Create custom return policies

There are many moving pieces in ecommerce logistics. Book a quick call with our experts to see how WeSupply can help you take control by creating custom policies to handle them all easily. You get to decide how you want to handle final sale items, return window lengths, return request approvals, and more.

  • Streamline the Returns Process: Automate restocking fees, apply vendor-specific return policies, prevent return fraud, and reduce the number of interactions needed for returns.

  • Reduce Human Errors: Automate calculations and validations to minimize user errors in return processing.

Explore the Pre-built Return Policies to streamline your returns process effortlessly and enhance customer satisfaction.

Data-Driven Decision Making for Improved Business Outcomes

In the era of big data, eCommerce businesses have a wealth of information at their fingertips. By leveraging tracking and conversion data, businesses can make data-driven decisions that improve customer experiences, optimize operations, and drive growth using their eCommerce data. Understanding key ecommerce metrics can further enhance this process.

Analyzing this data provides valuable insights into customer behavior, preferences, and trends, enabling businesses to make informed decisions and stay ahead in a competitive market.

Insights into Customer Behavior and Preferences

Understanding customer behavior and preferences is key to creating personalized shopping experiences. Ecommerce analytics tools such as Google Analytics can track browsing and purchase history, providing insights into what customers are looking for and how they interact with your site. By setting up a Google Analytics account and utilizing the Google Analytics dashboard, this data can help businesses segment customers based on demographics and purchase behavior, allowing for targeted marketing campaigns that resonate with specific audiences.

Basket analysis is another powerful tool that can help businesses in the following ways:

  • Identifying patterns in customer purchase data

  • Offering personalized product recommendations

  • Increasing sales

  • Analyzing order history to identify peak shopping times and popular products

  • Informing inventory management and marketing strategies

Return data analysis is equally important. By understanding common reasons for product returns, businesses can make improvements to their products and processes, ultimately enhancing customer satisfaction and reducing return rates.

Inventory Management and Forecasting

Accurate inventory management and demand forecasting are critical for maintaining a balanced stock level. E-commerce tracking data provides insights into product performance and market trends, enabling businesses to optimize their inventory levels. Predictive models can forecast future customer demand, helping businesses prepare for peak times and avoid stockouts or overstock situations.

By using historical sales data and real-time inventory information, businesses can make informed decisions about stock replenishment and allocation. This not only reduces excess inventory costs but also minimizes lost sales opportunities due to stockouts.

Effective inventory management and forecasting ensure that businesses can meet customer demand promptly and efficiently, enhancing the overall shopping experience and driving customer loyalty.

Unlock Business Success with WeSupply’s Data-Driven Analytics

WeSupply empowers businesses to make data-driven decisions for improved outcomes by providing detailed analytics on returns, logistics, and order flow.

Key Features:

  • Returns Analytics: Quickly identify return reasons at the product and variant level, collect customer feedback, and understand the financial impact of returns and exchanges. Use these insights to improve product offerings, streamline processes, and enhance profit margins.

    • Identify most exchanged products

    • Collect product feedback from customers

    • Measure revenue lost to returns and cost of returns

    • Understand how to reduce return rates

  • Real-Time Return Shipping Analytics: Gain actionable insights to reduce return-related customer calls, understand daily return volumes, and optimize staffing for same-day refunds.

    • Return status analysis

    • Big Query integration

  • Logistics Analytics: Track customer satisfaction (CSAT) and Net Promoter Score (NPS) to continuously improve the post-purchase experience.

    • Return status analysis

    • Big Query integration

  • Order Flow Logistics Analytics: Access a detailed breakdown of order statuses, including received, shipped, cancelled, delivered, and more. Proactively notify customers about their order statuses and optimize the order management process with precise data.

    • Track orders in transit, out for delivery, marked as exception, or waiting for pick up

    • Calculate processing time for each order by location

With WeSupply’s robust analytics, you can measure and enhance every aspect of your operations, leading to better business decisions and improved customer satisfaction. Experience the power of data-driven decision-making firsthand. Book a demo with WeSupply today!

Proactive Customer Engagement and Communication

Engaging customers through proactive communication is essential for building long-term relationships and enhancing loyalty. By leveraging order update emails and keeping customers informed throughout the fulfillment process, businesses can alleviate anxieties, build trust, and encourage repeat purchases.

Effective communication strategies not only improve customer satisfaction but also create opportunities for additional sales.

Leveraging Order Update Emails

Order update emails are a powerful tool for maintaining customer engagement. These emails have an average open rate of 70%, making them an effective channel for upselling and cross-selling. Including personalized product recommendations and promotional offers in these emails can increase the average order value and drive additional sales.

Automated email systems offer several benefits for businesses, including:

  • Ensuring that customers receive real-time updates about their order status, reducing uncertainties and enhancing satisfaction

  • Providing detailed tracking information in these emails, which can set the stage for upselling

  • Building a stronger connection with customers

Keeping Customers Informed

Timely updates throughout the order process are crucial for reducing customer inquiries and building long-term loyalty. Shipping update emails keep customers informed about their order status and delivery timelines, reducing anxiety and the need for customer support inquiries. Delivery confirmation emails further enhance satisfaction by confirming the successful receipt of the order.

Providing real-time tracking information offers the following benefits:

  • Allows customers to monitor their orders independently, fostering a sense of control and transparency

  • Provides accurate delivery estimates and timely notices to help manage customer expectations and reduce frustration

  • Contributes to a positive shopping experience

By keeping customers informed through various channels, businesses can build trust, reduce support costs, and encourage repeat purchases, ultimately enhancing customer lifetime value.

Proactive Customer Engagement and Communication with WeSupply

WeSupply enhances proactive customer engagement and communication by keeping customers informed and empowered throughout their shopping journey. By utilizing proactive email and SMS notifications, businesses can stay ahead of customer inquiries and provide a seamless experience.

Key Features:

  • Self-Service Order Tracking: Enable customers to track their orders effortlessly, reducing reliance on third-party websites and minimizing friction.

  • Omnichannel Tracking: Centralize orders from all sales channels into one reliable portal, ensuring customers can track their orders regardless of the purchase platform.

  • Post-Purchase Notifications: Send return shipping notifications and personalized offers through email and SMS to maintain engagement and encourage repeat purchases.

  • Estimated Delivery Date: Display estimated delivery dates on product pages, in the cart, and at checkout. Include these dates in shipment notifications and the branded tracking page to set clear expectations for customers.

With WeSupply, you can improve customer satisfaction and loyalty by providing timely and relevant updates throughout the post-purchase process.

Maintaining Control Over the Fulfillment Process

Maintaining control over the entire fulfillment process is essential for delivering a seamless customer experience. Effective tracking systems enable businesses to monitor orders beyond shipping, quickly address any issues, and ensure timely deliveries. By doing so, businesses can enhance customer satisfaction, encourage repeat purchases, and increase customer lifetime value.

Importance of Tracking Beyond Shipping

Tracking orders beyond shipping is crucial for maintaining continuity in order management. Proper inventory storage and efficient processing steps, such as picking and packing, help ensure that orders are fulfilled accurately and on time. Sharing tracking information with customers keeps them updated about their deliveries, building trust and transparency.

Proactive communication through order tracking systems enables businesses to address any fulfillment issues promptly, minimizing disruptions and enhancing the overall customer experience. This continuity in order management is vital for maintaining control and ensuring a smooth fulfillment process.

Enhancing Customer Lifetime Value

Providing a seamless fulfillment experience is key to enhancing customer lifetime value. High-quality fulfillment processes, including timely and accurate order tracking, encourage repeat purchases and foster customer loyalty. By minimizing fulfillment issues and proactively communicating with customers, businesses can reduce anxiety and create a positive shopping experience.

Superior order tracking experiences build a devoted customer base, as customers are more likely to return to businesses that consistently meet their expectations. By focusing on customer satisfaction and leveraging effective tracking systems, businesses can drive long-term growth and increase their average order value.

Competitive Advantage through Effective Order and Returns Tracking

In the competitive eCommerce landscape, effective order and returns tracking can provide a significant advantage. By offering superior tracking services, businesses can enhance customer satisfaction, build trust, and stay ahead of competitors.

Leveraging tracking systems for positive customer reviews and referrals further strengthens brand reputation and drives growth.

Staying Ahead with Superior Tracking Services

Competing with industry giants requires businesses to offer superior tracking services. Real-time delivery tracking technology and personalized delivery options are essential for meeting evolving customer expectations. By adopting advanced tracking solutions, businesses can ensure seamless communication with customers and maintain a competitive edge.

Efficient use of warehouse space and technology contributes to superior tracking services, enabling businesses to:

  • Handle higher order volumes

  • Provide timely updates

  • Timely communication of delivery delays helps maintain customer trust and satisfaction, preventing business losses to competitors.

Leveraging Tracking for Positive Customer Reviews

Effective tracking systems can significantly boost customer satisfaction, leading to positive reviews and referrals. Offering real-time delivery tracking and proactive notifications allows businesses to:

  • Address potential delivery challenges promptly

  • Enhance the overall customer experience

  • Foster increased customer trust and loyalty

  • Provide transparency and reliability of tracking information

This level of service fosters increased customer trust and loyalty, as customers appreciate the transparency and reliability of the tracking information provided.

Positive customer experiences often translate into glowing reviews and word-of-mouth referrals, which are invaluable for building a strong brand reputation. By leveraging tracking data to ensure timely and accurate deliveries, businesses can create memorable shopping experiences that encourage repeat purchases and organic growth through customer advocacy.

Gain a Competitive Edge with WeSupply's Powerful Integrations

WeSupply’s integrations provide a competitive advantage by streamlining order and returns tracking, enhancing customer support, and boosting marketing efforts.

Key Features:

  • Integrate with Zendesk:

    • Streamline order delivery and return processes

    • Process returns instantly

    • Unify ticket views for faster information access

  • Integrate with Gorgias:

    • Sync customer information and tracking updates directly into Gorgias

    • Automatically populate tracking updates within Gorgias tickets

    • Access WeSupply order detail pages and start returns from Gorgias

  • WeSupply + Klaviyo:

    • Combine order and shipping data with Klaviyo’s personalization tools

    • Create custom email or SMS flows with 80+ data points

    • Centralize marketing and transactional emails

  • WeSupply + Attentive:

    • Notify customers via SMS for key delivery milestones

    • Create custom journeys based on WeSupply events

    • Send transactional SMS for orders, shipments, returns, and BOPIS notifications

By leveraging these integrations, WeSupply helps businesses improve operational efficiency, enhance customer satisfaction, and drive growth through effective order and returns tracking.

Case Studies and Real-World Examples

Real-world examples offer valuable insights into how effective tracking systems can transform eCommerce operations. By examining the experiences of companies like J.McLaughlin and Kai USA with WeSupply, we can see how these businesses have successfully implemented tracking solutions to enhance customer satisfaction and reduce operational challenges.

J.McLaughlin: Managing Split Shipments While Delivering a Seamless Customer Experience

J.McLaughlin faced significant challenges with their ERP system, which split orders into multiple shipments, causing confusion among customers. To address this, they partnered with WeSupply, which provided a solution to consolidate all shipments into a single view with detailed tracking information. This integration not only improved the tracking experience but also reduced customer service inquiries and negative feedback.

Additionally, WeSupply’s branded tracking page and proactive notifications kept customers informed about their order status, enhancing engagement and satisfaction. J.McLaughlin also implemented a branded returns portal that simplified the return process, further boosting customer confidence and promoting additional revenue growth through in-store returns and their online store. Read the full case study!

Kai USA Cuts Down Customer Order Inquiries By 92%

Kai USA, known for its premium knives, faced a high influx of order inquiries due to its unique distribution model of shipping from local store locations. By integrating WeSupply with Magento, Kai USA was able to offer real-time branded order tracking and proactive notifications, significantly reducing customer order inquiries by 92%.

The centralized tracking system, utilizing universal analytics, provided full visibility into warehouse order processing and shipping times, streamlining information retrieval and enhancing the customer experience. Post-implementation, Kai USA reported impressive engagement metrics, including 80% open rates on email and SMS shipping status notifications and a 19% click-through rate on shipping notifications. Read the full case study!

Combat inconvenience with proactivity & self service

Book a quick call with our experts to see how WeSupply can help you make returns easy for your customers with a beautiful, self-service solution that makes their experience easier while also providing new ways to lower costs and earn back revenue.


In conclusion, mastering order and returns tracking is essential for any eCommerce business aiming for long-term success. Effective tracking systems enhance customer satisfaction, improve operational efficiency, and provide valuable data for making informed business decisions. As eCommerce continues to evolve, businesses that prioritize advanced tracking solutions will be better positioned to meet customer expectations and stay competitive.

Looking ahead, the future of eCommerce tracking will likely involve even more sophisticated technologies, such as AI-driven predictive analytics, real-time GPS tracking, and the integration of tools like Google Tag. By staying ahead of these trends and continually refining their tracking processes, businesses can ensure a seamless customer experience and drive sustained growth.


WeSupply enhances ecommerce success through comprehensive order and returns tracking, operational efficiency, and proactive customer engagement. By providing real-time tracking, estimated delivery dates, and proactive notifications, WeSupply ensures transparency and reliability, building customer trust and loyalty. Automated tracking and streamlined processes reduce costs and minimize support team workloads. Detailed analytics on returns, logistics, and order flow empower data-driven decisions to improve business outcomes. Integrations with Zendesk, Gorgias, Klaviyo, and Attentive streamline processes, enhance customer support, and boost marketing efforts. With WeSupply, businesses can centralize order information, reduce customer inquiries, and provide personalized communication, ultimately improving customer satisfaction and driving growth. Get started with WeSupply today and transform your ecommerce operations!

Frequently Asked Questions

Why is tracking important in eCommerce?

Tracking is important in eCommerce because it enhances customer satisfaction, ensures transparency, reduces operational costs, and offers valuable data insights for better decision-making.

How can automated tracking processes benefit my eCommerce business?

Automated tracking processes can benefit your eCommerce business by saving time, reducing manual work, minimizing human error, lowering customer support costs, and allowing you to handle higher order volumes efficiently. This can lead to improved productivity and customer satisfaction.

How does WeSupply boost customer satisfaction with order and returns tracking?

WeSupply provides comprehensive tracking with features like estimated delivery dates, real-time tracking, proactive notifications, and easy returns tracking to ensure transparency and reliability, building customer trust and loyalty.

How does WeSupply enhance operational efficiency and reduce costs?

How does WeSupply empower businesses with data-driven analytics?

How does WeSupply enhance proactive customer engagement and communication?

Does WeSupply have an official Shopify App?

Yes, WeSupply does have an official Shopify App. You can download and begin to integrate it with your Shopify store.

Does WeSupply have an official Magento extension?

Yes, WeSupply has an official extension for Magento. The WeSupply x Magento integration allows for automating order tracking experiences, reducing customer inquiries, automating shipping email and SMS notifications, and providing a fully branded order tracking experience

Does WeSupply have an official BigCommerce App?

Yes, WeSupply has an official BigCommerce App. You can integrate WeSupply with your BigCommerce store to improve your post-purchase customer experience.

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