Advantages of Branded Content
Branded content can do wonders when communicating with customers at scale.
Besides offering timely and feasible information regarding their shopping and post-purchase activity, branded SMS and email notifications enable you to bring forward the values of the brand, rather than your products and services.
It also enables you to connect with your audience on a deeper level and to start a conversation— key for increasing customer lifetime value.
By using different techniques, including storytelling, branded content can appeal to your audience’s emotions. It helps increase brand recognition and loyalty, which are essential for creating and maintaining trust-based customer relationships long-term.
Besides, you don’t even have to do all the work yourself. Branded content can be co-created, and here we’re talking user-generated content. If you add social media feeds, reviews, and so on directly to the order confirmation email, for example, you’ll be able to remind shoppers why they chose your brand in the first place.
User-generated content can be a great way to get the real voice of customers, instead of relying on only your marketing efforts that might not be always as organic as you’d like. On the other hand, user-generated content is sure to provide a unique perspective on the brand, empowering users themselves to share their stories with other online shoppers.
What Kind of Order Notifications Can You Send?
It’s imperative you communicate with your customers throughout their entire journey.
Each new interaction can either drive them away from your business or bring them closer.
You need to carefully consider what kind of notifications to send them to engage with them rather than be another annoying email in their already full inbox.
Just imagine being in your customer’s shoes (figuratively) after placing an online order. Excited, curious, impatient. The first thing you’d want to know is whether or not your order got through, right?
This is where order confirmation email notifications come into play! This type of email is normally triggered shortly after the order is placed by the customer, and it aims to inform the customer that their purchase has been successfully registered into your system.
There’s more to order notifications than confirmation emails, of course. Another great example would be the classic “In-store order was picked up” that is usually triggered when the customer picks up their order from the designated store.
What post-purchase experience review notifications?
Enable your customers to rate their experience with your brand by sending automated Customer Net Promoter Score (NPS) surveys. This way, you can collect precious information and improve your products, services, and processes. Nothing to lose but a lot to gain from something as simple as this!
