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What are the best ecommerce return solutions and why?

woman choosing refund method during WeSupply self service returns

The world of ecommerce has transformed the way we shop, with the convenience of online purchases at our fingertips. However, the ease of buying online comes with a challenge: returns. The returns process can be a make-or-break factor for customer loyalty and brand reputation. In this blog post, we’ll explore the importance of ecommerce return solutions, the rising costs of returns, and how businesses can turn this challenge into an opportunity for growth. Are you ready to unlock the potential of an optimized return process?

Key Takeaways

  • Transform returns into profitable opportunities and unlock new revenue streams.

  • Implement best practices in managing ecommerce returns to maximize customer loyalty.

  • Investing in the right return management systems helps businesses stay competitive and efficient.

  • WeSupply’s software enhances customer satisfaction by tracking post-purchase orders, offering a time-saving self-service return process, and enabling flexible return rules tailored to various items. It ensures efficient sorting of returns, provides real-time tracking, generates QR code return labels, and fosters positive customer relationships through proactive notifications, reducing post-purchase anxieties and promoting efficient warehouse organization.


Returns are an inevitable aspect of ecommerce, but they can also be a golden opportunity for businesses. A well-executed returns management process can help build trust, increase customer loyalty, and drive sales growth.

However, many businesses struggle with the costs and complexities of managing returns. We will explore the impact of the rising cost of ecommerce returns and understand how returns can foster brand loyalty.

The Rising Cost of Ecommerce Returns

The financial burden of ecommerce returns is significant, with retailers incurring an average cost of $165 million for every $1 billion in sales due to merchandise returns and shipping costs. With online purchase return rates ranging from 8% to a staggering 88% across different product categories in 2021, it’s evident that businesses must find ways to tackle this challenge head-on.

Implementing efficient ecommerce returns management software can help reduce these costs and improve customer experience. Businesses can increase customer lifetime value by:

  • Addressing operational inefficiencies

  • Mitigating return frauds

  • Streamlining the return process

  • Capitalizing on the power of return management platforms.

The Role of Returns in Brand Loyalty

Building brand loyalty hinges on a hassle-free return process. In fact, 81% of online shoppers cite receiving a damaged or defective item as the key motivation for returning products. By providing a convenient and easy return policy, businesses can create a sense of trust and customer satisfaction, leading to more loyal and returning customers.

It’s clear that managing returns effectively can significantly impact a brand’s reputation and success in the competitive ecommerce landscape.

WeSupply’s Branded Returns Portal is designed to enhance customer loyalty by moving away from generic tracking numbers and unclear third-party courier pages. Offer your customers a cohesive brand experience with tailor-made tracking pages, emails, and SMS alerts that resonate with your brand’s style. The platform also boasts user-friendly, code-free customization, allowing easy integration of your logo and colors, and enables a refined post-purchase journey with its smart return guidelines.

Understanding the Ecommerce Return Landscape:

Understanding the ecommerce return landscape, including the surprising statistics of online returns and the underlying reasons for customer returns, is key to tackling the challenge of ecommerce returns.

We will reveal the necessary data and insights to enhance your returns process and improve customer satisfaction.

The Startling Statistics of Online Returns

Ecommerce return rates are a significant concern for businesses. With an average return rate of 17.9% during the holiday season, it’s clear that managing returns effectively is a crucial aspect of maintaining profitability and customer satisfaction. Furthermore, returned products constitute a little over 16% of total retail sales, highlighting the importance of efficient returns management.

Ecommerce returns management software allows businesses to streamline the returns process, keep track of return trends, and keep customers informed at every stage. This not only reduces the costs associated with returns but also improves the overall customer experience, leading to increased loyalty and repeat purchases.

The Real Reasons Behind Customer Returns

Customers return products for various reasons, such as receiving damaged items, being sent the wrong product, or simply not being satisfied with the quality or fit of the product. Proactively understanding and addressing these reasons can help businesses reduce unnecessary retail store product returns, cut costs, and boost customer satisfaction.

This, in turn, can contribute to building a loyal customer base and a thriving ecommerce business.

Challenges in eCommerce Returns:

Managing ecommerce returns is not without its challenges. From operational inefficiencies to the growing threat of return frauds, businesses must navigate these obstacles to optimize their return processes and maintain customer satisfaction.

We will examine the obstacles businesses encounter when dealing with returns and potential solutions to overcome them.

Operational Inefficiencies: Beyond the Surface

Operational inefficiencies in the returns process can lead to increased costs, reduced customer satisfaction, and damaged brand reputation.

Businesses can enhance their return processes and operational efficiency by addressing the following:

  1. Fulfillment errors

  2. Unchecked expansion

  3. Poor data management practices

  4. A culture that prioritizes paperwork over market competition readiness.

The Growing Threat of Return Frauds

Return frauds pose a growing threat to e-commerce businesses, resulting in financial losses and damaged brand reputation. Retailers are at huge loss from returned merchandise due to return fraud. On average, they suffer a loss of $10.30 for every $100 of such returned items.

To effectively reduce return fraud, businesses can take proactive measures such as:

  • Setting refund thresholds based on per-order dollar values or the number of returned items

  • Leveraging Shopify Flow to track returners automatically

  • Process refunds via Store Credit or Gift Cards

  • Utilizing data analysis to spot patterns of fraudulent activity. With WeSupply, you can benefit from returns & exchanges analytics to help you paint a detailed picture of these patterns.

  • Use flexible return rules and conditions to make sure users can’t return products that shouldn’t be returnable, or if they pass a certain return rate threshold.

Power and Potential of Return Management Platforms:

In this era of ecommerce, return management platforms offer a powerful solution to the challenges businesses face when handling returns. By investing in a dedicated return system and embracing automation, businesses can streamline their return processes, improve customer satisfaction, and reduce operational costs.

We will delve into the capabilities and potential of return management platforms.

Why Invest in a Dedicated Return System?

Investing in a dedicated return system offers numerous benefits, such as enhancing customer satisfaction by providing a smooth and efficient return process, and facilitating businesses to manage their inventory more effectively by streamlining the return process and reducing the time and effort required to process returns.

Moreover, a dedicated return system allows businesses to:

  • Gather valuable data and insights on customer returns

  • Identify product quality issues

  • Improve customer service

  • Make informed business decisions.

The Indispensable Role of Automation

Automation is key in enhancing return management, as it reduces manual tasks and minimizes errors. By automating return processing, real-time tracking, customer communication, and analytics, businesses can streamline their return processes and improve operational efficiency.

Leveraging automation in return management not only enhances customer satisfaction but also reduces costs associated with returns, making it an indispensable tool for businesses in the modern ecommerce landscape.

Utilizing the optimal post-purchase software such as WeSupply enhances returns efficiency. It allows customers to kick-start returns, eases return shipping concerns with timely notifications, reduces support queries, and fosters a self-service approach. This not only boosts sales through online store credits but also effortlessly converts product returns into beneficial exchanges.

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Book a quick call with our experts to see how WeSupply can help you automate your return management process.

Essential Components of an Effective eCommerce Return Solution:

An effective ecommerce return solution requires a combination of essential components, including a streamlined return process, seamless integration with existing systems, and the power of data analysis and reporting insights.

We will highlight the essential features of an effective return management system and discuss their significance in guaranteeing customer satisfaction and operational efficiency.

A Streamlined Return Process: Why It's Non-Negotiable

A streamlined return process is non-negotiable for businesses looking to enhance customer satisfaction and reduce operational costs. By simplifying the entire returns process, businesses can ensure that customers have a positive experience, leading to increased loyalty and repeat purchases.

Furthermore, efficient return processing can help businesses minimize costs associated with returns and improve overall operational efficiency.

Optimize Operational Costs with Refined Return Policies

With WeSupply, your operations team gains unparalleled control over the final destinations of returned products. Whether you’re aiming for an East Coast hub, West Coast 3PL, Canadian warehouse, or other locations, the ‘Intelligent Dispositions‘ feature facilitates routing to distribution or repair centers, third-party vendors, and even donation spots. This advanced system not only ensures efficient return handling and significant cost savings but also empowers the support team to modify final destinations as needed.

WeSupply can even serve as the central hub for the management and coordination of all dropshipping returns, ensuring a streamlined and efficient return process for our valued clients.

Auto-Generation of Return Labels

For hassle-free online returns, customers can utilize an emailed QR code, bypassing the need to print. Our system provides access to more than 200,000 printerless drop-off points, facilitates quick return label generation, and promotes an eco-friendly approach with paperless transactions.

Seamless Integration with Existing Systems

Seamless integration with existing systems is crucial for ensuring smooth data flow and efficient return management. By integrating return management platforms with existing systems, businesses can:

  • Bridge the information gap

  • Ensure control over processes

  • Lower costs

  • Increase employee productivity.

Implementing a seamless integration with existing systems can ultimately lead to an improved customer experience and higher satisfaction rates.

WeSupply seamlessly integrates with numerous third-party applications, effortlessly linking order and return data to your current API-driven systems. This not only elevates the customer experience but also offers cost-saving benefits.

The Power of Data: Analysis and Reporting Insights

Data analysis and reporting insights can provide businesses with valuable information on customer returns, including:

  • Identifying trends in return rates

  • Optimizing return processes

  • Reducing return rates

  • Gaining insights into customer behavior

  • Making informed decisions to improve customer satisfaction and retention

By leveraging data, businesses can use these insights to improve their return processes and ultimately enhance the overall customer experience.

The power of data is a crucial component in an effective ecommerce return solution, enabling businesses to thrive in the competitive ecommerce market.

Returns Analytics for eCommerce Businesses

WeSupply’s return analytics provides robust, comprehensive insights that empower you to make well-informed decisions regarding your return policies, product offerings, and revenue augmentation strategies. Through meticulous analysis of returns by geographic regions, computation of revenue affected by returns, and precise assessment of return rates, WeSupply enables your business to accurately diagnose the root causes of returns, thereby aiding the formulation of strategic, long-term remedial plans.

Further, WeSupply’s functionality extends to providing actionable, data-driven returns analytics that streamline your operational processes and notably diminish return-related customer interactions. Offering real-time return shipping analytics and in-depth return status analysis, it provides a lucid insight into your returns operations, identifying potential challenges and areas necessitating improvement.

Turn Returns into Exchanges

WeSupply facilitates easy product exchanges for equal, lower or higher-value items. You can encourage choosing instant store credit over traditional refunds, enhancing trust and repeat shopping. Our automated system issues refunds, store credits, and gift cards, promoting a hassle-free return experience and maximizing customer value.

Refurbishment and Beyond:

Ecommerce returns present businesses with unique opportunities to generate additional revenue streams and focus on sustainability. We will discuss the revenue potential of refurbishing returned products and highlight the increasing significance of sustainability in ecommerce returns.

Turning Returns into Revenue Streams

Refurbishing returned products can help businesses generate additional revenue and reduce waste. By reselling returned items, offering store credit for returned items, and using returned items for parts, businesses can capitalize on returns and create new revenue streams.

The Growing Importance of Sustainability in Returns

Sustainability is becoming increasingly important in the world of ecommerce returns, with businesses focusing on eco-friendly practices and reducing their carbon footprint.

By adopting sustainable return practices, such as reducing packaging waste, utilizing recycled materials, and providing more sustainable shipping options, businesses can minimize their environmental impact while maintaining customer satisfaction and loyalty.

Best Practices in Managing Ecommerce Returns:

To maximize the benefits of an efficient returns process, businesses must adopt best practices in managing ecommerce returns.

We will share best practices for effective returns handling and customer loyalty enhancement, helping your business thrive in the competitive ecommerce landscape.

Crafting a Clear and Flexible Return Policy

A clear and flexible return policy is essential for setting customer expectations and reducing return-related disputes. By providing comprehensive information about the return process, offering multiple return options, and setting reasonable return deadlines, businesses can ensure customers have a positive experience and their return needs are met.

A well-crafted return policy can be a major asset for businesses, as it can directly influence a customer’s decision to purchase from them or a competitor.

The Art of Efficient Return Processing

Efficient return processing is crucial for minimizing costs, improving customer satisfaction, and maintaining brand reputation. By streamlining the return process, businesses can ensure that customers have a positive experience, leading to increased loyalty and repeat purchases.

Furthermore, efficient return processing can help businesses minimize costs associated with returns and improve overall operational efficiency.

Enhancing Customer Communication for Loyalty

Effective customer communication during the return process is vital for building trust and creating a positive customer experience. Here are some key strategies to consider:

  1. Provide clear instructions on how to return the product.

  2. Send timely updates on the status of the return.

  3. Offer personalized customer service to address any concerns or questions. By implementing these strategies, you can create a memorable customer experience and strengthen customer loyalty.

Focusing on customer communication can ultimately lead to increased customer loyalty and repeat purchases.

Implementing Robust Ecommerce Return Solutions:

In order to optimize the returns process and drive customer satisfaction, businesses must implement robust ecommerce return solutions.

We will guide you on evaluating current return processes, comparing software options, and tailoring solutions to fit your business needs for a successful return management strategy.

Evaluating and Assessing Current Return Processes

Assessing your current return processes is a crucial step in identifying areas for improvement and selecting the right return management system. By evaluating:

  • Customer satisfaction

  • Operational efficiency

  • Return fraud prevention

  • Cost savings

You can gain insights into your current return processes and make informed decisions about the best return management solution for your business.

A Comparative Analysis of Software Options

Comparing software options ensures that the chosen solution meets your specific needs and requirements. By evaluating features, functionality, cost, and suitability, you can make an educated decision and select the software option that best fits your requirements and provides the most value for your business.

A thorough comparative analysis of software options can help you find the right returns management software and ensure seamless return processing.

Customization: Making the Solution Fit Your Needs

Customizing a returns management solution allows you to tailor the system to your unique processes and goals. By assessing current processes and identifying areas for improvement, you can customize the solution to better meet your specific needs and requirements.

Implementing a customized return management solution can ultimately lead to improved efficiency, reduced costs, and increased customer satisfaction.

WeSupply provides a Branded Returns Portal, enhancing customer loyalty by avoiding third-party courier confusion. Our platform offers customizable tracking pages, email and SMS notifications, and an intuitive design interface, ensuring a cohesive brand experience and intelligent post-purchase return rules.

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In conclusion, managing ecommerce returns effectively can significantly impact customer satisfaction, loyalty, and brand reputation. By viewing returns as an opportunity for growth and building a return-friendly brand in the modern ecommerce age, businesses can thrive in the competitive market.

Adopting robust return solutions and best practices can lead to optimized return processes, enhanced customer loyalty, and a successful ecommerce business.

WeSupply revolutionizes eCommerce return logistics, enhancing profitability and streamlining post-purchase processes. By offering instant store credit, it incentivizes exchanges, reducing return rates and augmenting order values. Its branded portal reinforces customer loyalty, while features like autogenerated QR return labels, in-depth return data insights, and proactive notifications enrich the customer experience. Through WeSupply, businesses can effortlessly navigate returns, ensuring both operational efficiency and customer satisfaction.

Viewing Returns as a Golden Opportunity

Embracing returns as a golden opportunity can help businesses improve customer satisfaction, loyalty, and brand reputation. By providing a convenient and easy return policy, businesses can create a sense of trust and customer satisfaction, leading to more loyal and returning customers.

Implementing robust return solutions and best practices can help businesses optimize their return processes and enhance customer loyalty in the competitive ecommerce landscape.

Building a Return-Friendly Brand in the Modern Ecommerce Age.

In the modern ecommerce age, building a return-friendly brand is essential for success. By adopting robust return solutions and best practices, businesses can optimize their return processes, enhance customer loyalty, and maintain a strong brand reputation.

As ecommerce continues to evolve, it’s crucial for businesses to stay ahead of the curve and invest in the best return management systems available, ensuring they remain competitive and efficient.


In summary, effectively managing ecommerce returns is crucial for businesses to thrive in the competitive market. By adopting best practices, investing in robust return solutions, and viewing returns as an opportunity for growth, businesses can enhance customer satisfaction, loyalty, and brand reputation. As ecommerce continues to evolve, staying ahead of the curve and implementing a successful return management strategy can ensure your business remains competitive and efficient.

Frequently Asked Questions

How do you handle returns on e commerce?

Handle returns on ecommerce by providing customers with multiple options for initiating returns and streamline the process by minimizing paperwork and steps. Secure your shopping cart platform and integrate it with inventory, accounting, and shipping systems, and offer store credit instead of cash refunds. Additionally, consider outsourcing reverse logistics to manage time-consuming returns.

What is a good return rate for ecommerce?

A reasonable return rate for ecommerce stores typically falls around 10%, while a poor return rate is above 60%. Keeping an eye on returns can provide valuable insight into customer preferences and satisfaction.

What is the return policy for e commerce?

Ecommerce stores generally offer returns and refunds within 30 days, although some may extend it to 90 days. Your business should decide the return policy that works best for you.

How can businesses minimize returns and their associated costs?

Businesses can minimize returns and associated costs by providing clear product descriptions, detailed images and accurate sizing information, as well as offering free returns and exchanges.

What are the benefits of using a dedicated return management system?

Dedicated return management systems provide businesses with the benefit of streamlining returns, boosting customer satisfaction and reducing operational costs – making it a win-win solution for businesses and their customers.

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