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      Boost customer experience and reduce support tickets

      Identify and Resolve Order Issues

      Realtime order and shipment tracking

      Delivery Notifications

      Proactive order and shipping notifications

      Increase Conversion Rate

      Predictive pre-purchase estimated delivery dates

      Branded Tracking

      Self-Serivce branded order tracking

      Reduce Operational Cost

      Effortless experience delivered

      Returns & Exchanges

      Make returns profitable and delight customers

      Flexible Return Policies

      Flexibility to define any return destinations & conditions

      Self-Service Returns

      Simplify returns for your customers and team

      Exchanges

      Incentivize exchanges over returns

      Automate Returns Management

      Returns management made easy for your team

      Returns Analytics

      Understand why your customers are returning

      In-Store and Curbside Pickup

      Unify the online and the in-store experience

      Curbside Pickup Check-in

      Hassle-free pickup experience for customers

      Pickup order management

      In-Store Dashboard to keep operations streamlined

      Unified Commerce

      In-Store and Online orders unified

      Store Locator

      Drive foot-traffic to your stores

      Tracking & Notifications

      Boost customer experience and reduce support tickets

      Identify and Resolve Order Issues

      Realtime order and shipment tracking

      Delivery Notifications

      Proactive order and shipping notifications

      Increase Conversion Rate

      Predictive pre-purchase estimated delivery dates

      Branded Tracking

      Self-Serivce branded order tracking

      Reduce Operational Cost

      Effortless experience delivered

      Returns & Exchanges

      Make returns profitable and delight customers

      Flexible Return Policies

      Flexibility to define any return destinations & conditions

      Self-Service Returns

      Simplify returns for your customers and team

      Exchanges

      Incentivize exchanges over returns

      Automate Returns Management

      Returns management made easy for your team

      Returns Analytics

      Understand why your customers are returning

      In-Store and Curbside Pickup

      Unify the online and the in-store experience

      Curbside Pickup Check-in

      Hassle-free pickup experience for customers

      Pickup order management

      In-Store Dashboard to keep operations streamlined

      Unified Commerce

      In-Store and Online orders unified

      Store Locator

      Drive foot-traffic to your stores

  • Integrations
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      Calculate the ROI that WeSupply can bring you

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  • Pricing

Maximizing Cross-Border Deliveries and Returns with Asendia

Invicta Stores using WeSupply delivery notifications

Introduction: Why Cross-Border Ecommerce Success Depends on Post-Purchase Excellence

Global ecommerce is thriving, but so are consumer expectations. According to Shopify, 57% of online shoppers have purchased from a retailer outside their home country. While that opens up tremendous growth opportunities, it also increases the pressure on retailers to deliver a consistent, transparent, and efficient post-purchase experience—no matter where their customer resides.

Optimizing delivery and returns options to meet local customer expectations can directly improve your conversion rate, as shoppers are more likely to complete purchases when their preferred delivery choices are available.

This is where post-purchase platforms like WeSupply and cross-border logistics experts like Asendia come into play. Together, they help brands navigate the complexities of international deliveries and returns while exceeding customer expectations with branded tracking, real-time updates, and seamless logistics.

Meet Asendia: The Global Logistics Partner Built for Ecommerce

Asendia is a joint venture between La Poste and Swiss Post, combining deep postal expertise with advanced logistics capabilities. Operating in 17 countries and delivering to over 200 destinations worldwide, Asendia offers a broad and reliable infrastructure that empowers ecommerce brands to scale globally with confidence.

Whether you are shipping a fashion item to Germany or a health product to South Korea, Asendia’s well-established network ensures timely delivery and localized service support. Their strategic alliances with global and local carriers allow them to offer competitive rates and flexible solutions tailored for international ecommerce. Asendia shipping provides efficient domestic and international shipping, along with easy return processes for ecommerce brands using dedicated tools.

Cross-Border Commerce, Simplified

Expanding into new markets often requires adapting to different customer preferences, shipping expectations, and regulatory environments. Asendia simplifies this with flexible shipping solutions that cater to local preferences and customs requirements.

Their traffic light system helps merchants determine the most efficient shipping routes, ensuring predictability and reliability. For instance, a UK-based beauty brand can use Asendia’s service to ship products to France with full tracking, customs pre-clearance, and delivery by local postal partners, reducing delays and improving customer satisfaction. Giving shoppers delivery choices tailored to their preferences is crucial, as it enhances satisfaction and reduces cart abandonment.

The Green Advantage: Asendia’s 100% Carbon Neutral Commitment

Sustainability is no longer optional in ecommerce. According to a recent Nielsen report, 73% of global consumers would definitely or probably change their consumption habits to reduce their environmental impact. Asendia has responded by achieving 100% carbon neutrality.

They offset all emissions from international mail and parcel delivery, returns, building operations, and even employee travel. By partnering with Asendia, ecommerce brands can align with growing consumer expectations for eco-conscious shipping while advancing their ESG (Environmental, Social, Governance) goals.

Unlocking the Power of Branded Tracking with WeSupply

Traditional tracking pages can be confusing and generic, often leading to customer frustration and WISMO (Where Is My Order?) inquiries. WeSupply changes that by offering branded, customizable tracking pages that reflect your brand identity and provide clear, real-time updates. Effective response management through branded tracking helps optimize customer communications and ensures timely delivery updates.

For example, a consumer purchasing from a US fashion retailer can receive updates in their language, with your logo, product recommendations, and even personalized messaging. This not only improves the user experience but also opens up new opportunities for upselling and brand engagement.

High-Converting Notifications That Turn Deliveries into Revenue

Branded notifications aren’t just informative; they’re a marketing tool. Email open rates for shipping updates can reach up to 70%, compared to the 20% average for standard marketing emails. Branded notifications can be even more effective than traditional marketing mail in driving customer engagement, as they reach customers at key moments in the delivery process. WeSupply allows you to use this attention to your advantage.

Retailers can include product recommendations, discount codes, and review requests in their shipping and delivery emails. For example, after receiving their order, a customer might see a curated product recommendation based on their previous purchase, prompting them to place another order.

Combat inconvenience with proactivity & self service

Book a quick call with our experts to see how WeSupply can help you make returns easy for your customers with a beautiful, self-service solution that makes their experience easier while also providing new ways to lower costs and earn back revenue.

Cross-Border Returns Made Easy: From Frustration to Flexibility

Returns are often the Achilles’ heel of cross-border ecommerce. Return rates can soar as high as 40% in fashion and apparel, making an efficient reverse logistics solution critical. Asendia helps retailers manage this with localized return centers and flexible return options. Asendia’s comprehensive returns solution is designed to build customer loyalty by making the process smooth and hassle-free.

Customers can initiate returns using scan-based prepaid or partially-paid labels, depending on the return policy. Integration with WeSupply means customers can process returns through a branded portal, select return reasons, and even choose exchange options, all while the retailer tracks every step. Asendia’s international returns solution ensures a seamless experience for customers in different countries, leveraging advanced logistics and technology.

A hassle-free returns process keeps customers coming back and strengthens long-term relationships.

Seamless Ecommerce Integration Across Platforms

Managing international logistics across multiple systems can be a nightmare. Fortunately, both Asendia and WeSupply offer plug-and-play integrations with major ecommerce platforms like Shopify, Magento, and BigCommerce. With one integration, merchants can efficiently manage shipping, tracking, and returns from a single platform, streamlining their operations and reducing complexity.

This means merchants can automate order sync, track packages in real-time, and offer branded return portals without extensive development work. For instance, a Shopify merchant selling skincare products internationally can set up Asendia delivery options and WeSupply tracking within hours.

Logistics with Flexibility: Asendia’s Agile Delivery Model

One size doesn’t fit all in global ecommerce. Asendia offers modular logistics solutions that allow merchants to split shipments across multiple partners. They also work with third-party multi-carrier platforms, making it easier to manage complex delivery needs.

For example, an electronics brand might use one carrier for standard shipping to the EU and another for express shipping to the U.S., all managed seamlessly within Asendia’s ecosystem. Asendia’s solutions accommodate packages weighing different amounts, enabling merchants to select the best shipping options based on both weight and destination.

Asendia’s Global Reach = Your International Advantage

Asendia’s reach is one of its strongest assets. With access to over 200 countries and territories, local postal partnerships, and negotiated courier rates, they help ecommerce brands compete globally without the operational headaches. Asendia supports ecommerce brands entering new e commerce markets by providing optimised cross border logistics, enabling efficient international expansion and tailored solutions for diverse market entry strategies.

A niche Japanese lifestyle brand, for example, can easily tap into European and North American markets using Asendia’s localized delivery services, all while maintaining cost-efficiency and high service standards.

NEW: Partnership Opportunities: Growing Together with Asendia

Expanding your cross-border ecommerce business requires more than just a reliable shipping provider—it demands a strategic partner who understands the nuances of international trade. Asendia offers partnership opportunities designed to help businesses unlock new markets and scale with confidence. By leveraging Asendia’s extensive network of final mile delivery partners, companies can tailor their logistics to suit local market preferences, ensuring every customer receives a delivery experience that feels familiar and trustworthy.

Asendia’s partnerships go beyond standard shipping, providing alternative solutions that address the unique challenges of cross border logistics. Whether you need support with customs clearance, want to optimize your delivery partners for specific regions, or require a flexible shipping platform, Asendia’s international parcel services and mail solutions are built to empower your growth. Their expertise in cross border e commerce means you can focus on expanding your business, while Asendia handles the complexities of final mile delivery and international logistics.

NEW: Account Management: Personalized Support for Every Stage

Navigating the world of cross border e commerce is easier with a dedicated partner by your side. Asendia’s personalized account management services are designed to support your business at every stage, from initial market entry to ongoing expansion. Each client is paired with an experienced account manager who takes the time to understand your unique needs, preferences, and growth objectives, ensuring you receive tailored solutions that align with your goals.

Your account manager acts as a single point of contact, providing regular updates on service enhancements, industry trends, and new guidelines that could impact your operations. They also offer hands-on support with customs clearance and returns solutions, helping you deliver a hassle-free returns process that builds customer loyalty and retention. With Asendia’s commitment to customer-centric service, you can trust that your business—and your customers—are always a top priority.

NEW: Multi-Supplier Strategy: Resilience and Choice in Global Logistics

In the ever-changing landscape of global ecommerce, resilience and flexibility are key. Asendia’s multi-supplier strategy empowers businesses with an optimised partner network, giving you access to a diverse range of final mile delivery partners and logistics capabilities. Their innovative traffic light system helps you select the best delivery partners for each market, minimizing the risk of customs issues and poor delivery experiences.

This approach ensures you always have alternative solutions at your fingertips, whether you’re shipping via international mail or working with trusted courier partners. Asendia’s multi-supplier strategy is designed to support your cross border e commerce ambitions, providing the agility to react quickly to market changes and customer demands. By offering a seamless, integrated mile delivery experience, Asendia helps you give shoppers the delivery options they want—driving customer retention and loyalty, no matter where your customers are located.

NEW: Navigating Busy Periods and Peak Season with Confidence

Peak season and busy periods can put even the most robust logistics operations to the test, especially in cross border e commerce. Asendia rises to the challenge with advanced technology, including eshopworld technology and regular services updates, ensuring your business always has access to the latest tools and solutions. This enables you to provide a seamless, integrated delivery experience for your customers, even when order volumes surge.

Asendia’s commitment to customer experience and best communications means you can rely on them for a hassle-free returns process and expert support with customs clearance and delivery issues. Their unique access to Swiss Post networks, combined with flexible weight limits, ensures that your parcels are delivered reliably and efficiently, regardless of seasonal spikes. With Asendia’s expertise in international parcel services and cross border logistics, you can approach busy periods with confidence, knowing your customers will receive the high-quality service they expect—every time.

Post-Purchase as a Strategic Revenue Channel

Many brands overlook the post-purchase experience as a potential revenue stream. With WeSupply, the waiting period between checkout and delivery becomes a prime opportunity for engagement.

Retailers can embed upsells directly on tracking pages, offer discounts for future purchases, or highlight loyalty programs. For instance, a customer checking their order status could be shown a limited-time offer to incentivize a repeat purchase.

Technology and Innovation Powering Every Delivery

Asendia continually invests in technology to simplify cross-border ecommerce. Their partnerships with Anchanto and esw bring cutting-edge inventory management, automated compliance, and localized ecommerce solutions to the table. Asendia’s technology also supports international e commerce by enabling seamless cross-border logistics and delivery, helping businesses expand their global reach.

Their IT systems streamline customs documentation, while developers work to improve user-friendly tracking and returns interfaces. This ensures ecommerce brands can scale quickly and adapt to changing logistics demands.

Delivering Delight: Customer Experience at the Core

A frictionless delivery and returns process significantly impacts customer retention. Asendia and WeSupply prioritize this by offering user-friendly portals, localized support, and transparent communication.

For example, customers can choose from home delivery, out-of-home options, or locker pickup, based on their preferences. The post-purchase experience is managed with a high level of care, ensuring positive impressions and repeat business. Customers are absolutely delighted with the amazingly high quality of Asendia’s delivery and returns services.

Simplify Returns for Your Customers and Support Team

Book a quick call with our experts to see how WeSupply can help you: simplify the Return experience with just a few clicks, reduce customer service calls and manual processing, notify your customer about their refund, automate returns and reduce user error.

Final Thoughts: Deliver Cross-Border Excellence with Asendia x WeSupply

In today’s fast-paced global eCommerce landscape, providing seamless, reliable, and branded post-purchase experiences is no longer optional—it’s expected. The integration between Asendia and WeSupply empowers your business to exceed these expectations at every touchpoint, especially when it comes to cross-border deliveries and returns.

By combining Asendia’s international shipping expertise with WeSupply’s branded tracking, real-time notifications, and self-service returns tools, your customers enjoy peace of mind with every order—regardless of where they are in the world. From scan-based return labels and customizable tracking pages to proactive exception handling and personalized communication, this partnership is designed to build trust, boost customer satisfaction, and reduce WISMO inquiries.

Whether you’re shipping across borders or processing returns from international shoppers, Asendia x WeSupply delivers the visibility, control, and customer-centric features you need to grow globally—without sacrificing the experience your brand is known for. Ready to elevate your cross-border shipping and returns? Book your free demo today and see Asendia x WeSupply in action!

Conclusion: Scale Internationally Without Compromising Experience

Ecommerce brands today face a complex landscape, especially when expanding internationally. However, with the right partners like Asendia and WeSupply, these challenges transform into growth opportunities.

By combining Asendia’s carbon-neutral, globally connected logistics network with WeSupply’s branded tracking and return tools, brands can deliver not just products, but delightful experiences. The result? Higher customer satisfaction, improved retention, and accelerated global growth.

Whether you’re just beginning to explore cross-border ecommerce or looking to refine your existing operations, Asendia and WeSupply offer the technology, expertise, and customer-centric solutions to take your brand to the next level.

Frequently Asked Questions

1. How can I provide a better post-purchase experience for international customers?

By integrating WeSupply with Asendia, you can offer a seamless, branded post-purchase journey that includes real-time tracking, localized notifications, and customizable messaging. Customers receive updates in their preferred language and can access branded tracking pages that reflect your identity—enhancing satisfaction and reducing WISMO (“Where is My Order?”) inquiries.

2. What tools help streamline cross-border returns for ecommerce businesses?

WeSupply’s branded self-service returns portal allows international customers to initiate returns, select reasons, and even opt for exchanges—while giving retailers complete visibility over the process. When paired with Asendia’s localized return centers and scan-based label options, the result is a frictionless global returns experience that encourages repeat purchases.

3. How does WeSupply help increase revenue after checkout?

WeSupply turns the post-purchase journey into a revenue driver by enabling product recommendations, discount codes, and loyalty program promotions directly within tracking pages and delivery notifications. With shipping update email open rates reaching up to 70%, these touchpoints become powerful opportunities for upselling and re-engagement.

4. How can I reduce customer service tickets related to order tracking?

WeSupply reduces customer inquiries by providing clear, branded, and real-time tracking updates. Instead of generic carrier pages, customers can view delivery progress through a centralized portal that includes status updates, estimated arrival times, and support options—all of which decrease the need for customer service interventions.

5. Can WeSupply and Asendia integrate with my current ecommerce platform?

Yes! WeSupply and Asendia offer plug-and-play integrations with major platforms like Shopify, BigCommerce, and Magento. This allows ecommerce brands to manage shipping, tracking, and returns from a single platform—reducing complexity and speeding up time-to-market in new global regions.

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