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Effective Strategies to Reduce Ecommerce Split Shipments

reduce split shipments

Cut down on split shipments within your ecommerce operations using the focused tips you’ll find in this guide. Sharpen your strategy to reduce ecommerce split shipments with data-driven insights and industry-tested tactics. Navigate the complexities of inventory, shipping policies, and customer communication with confidence. Solidify your approach without the fluff, starting now.

Key Takeaways


Operating an online business requires juggling a multitude of tasks, and shipping logistics is one of the most critical. One particular issue, split shipments, can be a thorn in the side of many eCommerce businesses. It’s a complex puzzle involving:

  • Inventory management

  • Warehouse location

  • Packaging strategies

  • Customer communication

This blog post aims to unravel this complex issue and provide practical strategies for minimizing split shipments, enhancing efficiency, and improving customer satisfaction.

Understanding Split Shipments in Ecommerce

Split shipments in eCommerce logistics refer to situations where an order is split into separate packages and shipped from different locations or at different times. This can happen for several reasons, such as inventory distribution across multiple warehouses or specific product availability.

At first, shipment splitting may appear practical, but it can result in elevated shipping costs and operational inefficiencies. Moreover, it could potentially harm customer satisfaction due to disjointed deliveries. As the demand for fast and smooth online shopping experiences grows, it’s increasingly vital to grasp and control split shipments.

The Real Cost of Split Shipments

Split shipments can lead to higher shipping costs due to dispatching orders from multiple locations or at different times, which can:

  • Eat into your profit margin, especially if the additional cost is not passed on to the customer
  • Cause operational inefficiencies associated with handling multiple packages for a single order, further straining your resources.

Yet, the cost of split shipments is not only financial. They can also have a significant environmental impact due to increased packaging wastage and carbon footprint. Furthermore, delayed and fragmented deliveries can lead to a decline in customer satisfaction, potentially tarnishing your brand’s reputation. In an era where consumers value both the planet and their time, these costs are too significant to ignore.

WeSupply significantly enhances Return on Investment (ROI) by addressing the often overlooked costs associated with split shipments. Through its comprehensive logistics and analytics platform, WeSupply minimizes these hidden expenses by streamlining operations, reducing shipping times, and optimizing inventory management. This not only improves customer satisfaction but also substantially lowers operational costs, leading to a noticeable increase in ROI for businesses. To truly understand the financial impact of split shipments on your business and see how much you could save with WeSupply, try our ROI Calculator.

Inventory Management: The Key to Fewer Split Shipments

Efficient inventory management could be a significant factor in avoiding split shipments. One common question is how much inventory should be kept across all fulfillment centers to ensure that an entire order is available at one location, thereby eliminating split shipments.

Moreover, the power of artificial intelligence (AI) can help forecast demand and allocate inventory more accurately. The implementation of robust Inventory Management Systems (IMS) grants immediate insights into inventory levels, aiding further in strategic product placement. With the right tools and strategies, you can turn inventory management into a potent weapon against split shipments.

Optimizing Fulfillment Center Locations

Fulfillment centers’ locations have a strategic impact on the frequency of split shipments. By placing your fulfillment centers closer to your customer distribution, you can reduce the need for split shipments due to location-based inventory shortages.

Analyzing geographic data and understanding your customer distribution can help improve inventory allocation. This means stocking up more of the products frequently purchased by customers in specific regions at the nearest fulfillment center. The strategic positioning of fulfillment centers, coupled with intelligent inventory allocation, can considerably cut down the necessity for split shipments.

Packaging Solutions That Make a Difference

Creative packaging strategies can further assist in minimizing split shipments. By designing packages that can accommodate more than one item securely, you can send multiple items in a single package, reducing the need for separate shipments and multiple boxes.

Moreover, adopting sustainable packaging practices can help reduce the environmental impact of eCommerce operations. Reducing packaging waste not only helps the planet but also resonates with eco-conscious consumers, enhancing your brand’s reputation. After all, sustainability and efficiency often go hand in hand.

Customer-Centric Shipping Policies

Shipping policies that put customer preferences and transparency at the forefront can drastically cut down split shipments. By offering options like consolidated delivery or holding the shipment until all items are available, you can allow customers to choose what suits them best, while also considering the shipping cost.

Such policies not only decrease the need for split shipments but also enhance customer loyalty and brand reputation. When customers feel they have a say in how their orders are shipped, they are more likely to have a positive shopping experience. And in the realm of eCommerce, customer satisfaction can be a powerful differentiator.

WeSupply optimizes ecommerce shipping with strategies that reduce split shipments and enhance customer satisfaction. By offering predictive pre-purchase delivery dates and flexible shipping rules tailored to product types and inventory locations, WeSupply ensures accurate delivery forecasts. Its approach includes SKU-specific delivery estimates, strategic use of cut-off times to create urgency, and adjustments for weekends and holidays. This streamlined strategy improves shipping efficiency and aligns closely with customer expectations, minimizing the likelihood of split shipments.

Offering Consolidated Delivery Options

Consolidated delivery options offer a win-win solution for both customers and retailers. For customers, it means receiving their entire order in one package, which can enhance their shopping experience. For retailers, it can lead to reduced shipping costs and operational efficiencies, translating into higher profitability.

Moreover, consolidated delivery can significantly reduce split shipments. By holding the order until all items are available at one location, you can avoid sending separate packages. Consolidated delivery options could be a strategic approach for businesses aiming to decrease split shipments and boost customer satisfaction.

WeSupply implements innovative strategies to minimize ecommerce split shipments and enhance customer experience through consolidated delivery options. It empowers retailers to offer more flexible and customer-friendly pickup and shipping alternatives:

  • Buy Online Pickup at Curbside: Offers a contactless delivery option by allowing customers to pick up orders from a designated curbside location, coupled with efficient notification automation.

  • Buy Online Ship to Store: Enables online orders to be shipped to the store, not only simplifying logistics for customers but also driving additional in-store traffic.

Transparent Communication on Shipping Choices

Transparent communication about shipping options and expectations with customers can significantly aid in handling split shipments. By informing customers about the possibility of split shipments and offering alternative options, you can allow them to make an informed choice.

Enhancing transparency and customer trust can also be achieved through proactive communication. If a split shipment is inevitable, informing the customer in advance can help manage their expectations and mitigate potential dissatisfaction. In the end, it’s all about putting the customer in control and making them feel valued.

WeSupply champions reducing ecommerce split shipments and enhancing transparent communication, ensuring customers are always in the loop about their orders. This strategy is pivotal in setting realistic expectations and fostering brand loyalty:

Realtime order and shipment visibility

Book a quick call with our experts to see how WeSupply can help you get real-time data on orders and deliveries from over 1000 carriers so that you can anticipate problems before they occur.

  • Delivery Instructions: Allows customers to reroute or reschedule deliveries, avoiding the inconvenience of missed deliveries.

  • Split Shipment Management: Proactively communicates each package’s status in split shipments through email and SMS, providing clear tracking details and reducing customer queries.

  • Estimated Delivery Date: Displays delivery dates at various purchase stages and updates customers with realistic arrival times, adjusting expectations based on product type and origin.

By integrating these features, WeSupply not only minimizes the complexity of split shipments but also ensures a seamless, informed shopping experience, strengthening customer trust and satisfaction.

Leveraging Technology to Streamline Shipping

Advanced Order Routing Systems can provide substantial advantages in mitigating split shipments. By allocating orders to the most suitable fulfillment center based on factors like inventory availability and proximity to the customer, these systems can reduce the need for multiple shipments.

Moreover, leveraging analytics can help devise data-driven shipping strategies. By analyzing patterns and trends, you can make informed decisions on inventory placement, fulfillment center location, and shipping options. Technology, when utilized effectively, can be a powerful ally in reducing split shipments.

Rethinking Shipping Zones and Carrier Options

An assessment and adjustment of your shipping zones can result in more streamlined shipping and a reduction in split shipments. By aligning your shipping zones with your customer distribution and inventory placement, you can ensure most orders can be fulfilled from a single location.

Evaluating carrier options and negotiating better rates can also contribute to managing split shipments. Different carriers offer various rates and services, and choosing the right one for your needs can lead to cost savings and improved shipping efficiency. It’s all about making strategic decisions that align with your business goals and customer expectations.

Collaborating with Third-Party Logistics Providers

Collaboration with Third-Party Logistics Providers (3PLs) can offer another efficient approach to minimizing split shipments. 3PLs can manage your inventory across multiple locations, ensuring efficient order fulfilment and reduced need for split shipments.

However, choosing the right 3PL partner is crucial. You need a partner who understands your business needs, offers flexible solutions, and has the technology to manage inventory and shipping efficiently. With the right partner, you can optimize your logistics, reduce split shipments, and focus on what you do best – serving your customers.

WeSupply: Enhancing Ecommerce Through Streamlined Shipping and Communication

WeSupply stands out as a comprehensive Post Purchase software, designed to address ecommerce challenges, notably reducing split shipments through transparent and proactive communication. This software significantly enhances the post-purchase experience, ensuring customers are informed and satisfied throughout the shipping process:

  • Order Tracking: Provides accurate delivery dates and tracking updates to answer the top customer query: “Where is my order?”
  • Delivery Instructions: Allows customers to reroute or reschedule deliveries, enhancing convenience and reducing package loss.

  • Split Shipment Management: Actively communicates the status of each item in split shipments, clarifying delivery expectations.

  • Estimated Delivery Date: Sets accurate delivery expectations based on product specifics and logistics, addressing shipping anxiety.

  • Integrations: Seamlessly connects with a vast range of third-party tools and couriers, optimizing logistics and customer experience.

By integrating these key features, WeSupply not only simplifies the complexity of managing ecommerce shipments but also ensures that customers are consistently updated, fostering trust and loyalty. Discover the future of seamless ecommerce — Book your WeSupply demo today!

Case Study: J.McLaughlin: Managing Split Shipments While Delivering a Seamless Customer Experience

Just like in the case of J.McLaughlin, a fashion retailer managing online orders from over 150 locations faced challenges with split shipments and a lack of visibility into returns, creating confusion and dissatisfaction among customers. WeSupply’s solution, integrating with J.McLaughlin’s Aptos ERP system, revolutionized their order tracking and returns process. By providing a branded tracking page and consolidated shipment views, WeSupply significantly reduced customer service inquiries and enhanced the customer experience. Proactive notifications kept customers informed and engaged, while a branded returns portal simplified the returns process. Additionally, in-store return options boosted foot traffic and sales opportunities. This strategic overhaul led to improved customer satisfaction, reduced confusion, and a more efficient returns management system, showcasing WeSupply’s impact on optimizing post-purchase interactions.

Discover the transformative journey of J.McLaughlin with WeSupply. Read the full case study and learn how to enhance your post-purchase customer experience.

Speed up Returns Process

Book a quick call with our experts to see how WeSupply’s self-service returns makes it super easy for your customers to return anything, anytime – without needing to submit customer support tickets or call in!


To sum up, while split shipments in eCommerce can be a multifaceted issue, they are certainly not an intractable problem. By adopting effective strategies such as:

  • Smart inventory management

  • Customer-centric shipping policies

  • Innovative packaging solutions

  • Strategic use of technology

Businesses can significantly manage split shipments to reduce split shipments by considering partial shipments as an alternative solution when split shipments happen.

These practices not only lead to operational efficiency and cost savings but also enhance customer satisfaction, paving the way for a successful eCommerce business.


To sum it up, reducing split shipments in eCommerce requires a multifaceted approach involving strategic inventory management, optimized fulfillment center locations, innovative packaging, customer-centric policies, and the effective use of technology. By implementing these practices, businesses can not only reduce split shipments and associated costs but also enhance customer satisfaction and brand reputation. So, it’s time to roll up your sleeves and tackle split shipments head-on for a more profitable and sustainable eCommerce business.

WeSupply is a leading ecommerce solution focused on minimizing split shipments and enhancing the customer experience through predictive delivery dates, flexible shipping rules, and transparent communication. Its diverse strategies include offering BOPIS (Buy Online Pickup in Store), curbside pickup, and ship-to-store options, along with proactive order tracking, delivery instructions, and omnichannel tracking. By providing accurate delivery estimates, enabling self-service order tracking, and integrating with numerous third-party tools, WeSupply ensures customers are informed and satisfied from purchase to delivery. This comprehensive approach not only streamlines shipping processes but also boosts customer loyalty and satisfaction by adapting to their needs and expectations. Ready to elevate your ecommerce experience? Get started with WeSupply today!

Frequently Asked Questions

Can you split shipments in Shopify?

Yes, you can split shipments in Shopify by selecting the order you want to split in the order details page and using the “Split fulfillment” option.

How do you avoid split shipments?

To avoid split shipments, consider maintaining larger local inventories while being mindful of the associated costs.

What is the role of packaging in reducing split shipments?

Packaging plays a crucial role in reducing split shipments by allowing businesses to send multiple items in a single package, thus decreasing the need for separate shipments and minimizing environmental impact.

What are some of the flexible shipping options offered by WeSupply?

WeSupply offers flexible and customer-friendly shipping options including Buy Online Pickup in Store (BOPIS), Curbside Pickup, and Buy Online Ship to Store. These options cater to various customer preferences and contribute to reducing the complexity and frequency of split shipments.

How does WeSupply ensure transparent communication with customers?

WeSupply ensures customers are always informed about their orders through real-time order tracking, proactive email and SMS tracking notifications, and detailed delivery instructions. This transparency helps set realistic expectations, reduces customer anxiety, and builds brand loyalty.

What proactive measures does WeSupply take to keep customers informed?

WeSupply sends timely notifications about order status updates and any shipping delays or issues. This proactive approach keeps customers informed before they feel the need to reach out, thereby enhancing the overall customer experience.

How does WeSupply adapt its delivery estimates to different products?

WeSupply sets accurate delivery expectations by applying flexible shipping rules that consider the specific attributes or SKU levels of products, including customized items or those shipped via different logistics channels. This approach helps in providing realistic delivery dates and reducing shipping anxiety.

Does WeSupply have an official Shopify App?

Yes, WeSupply does have an official Shopify App. You can download and begin to integrate it with your Shopify store.

Does WeSupply have an official Magento extension?

Yes, WeSupply has an official extension for Magento. The WeSupply x Magento integration allows for automating order tracking experiences, reducing customer inquiries, automating shipping email and SMS notifications, and providing a fully branded order tracking experience

Does WeSupply have an official BigCommerce App?

Yes, WeSupply has an official BigCommerce App. You can integrate WeSupply with your BigCommerce store to improve your post-purchase customer experience.

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