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Top 7 Ecommerce Shipping Mistakes to Avoid

Top 7 Ecommerce Shipping Mistakes to Avoid

Navigating ecommerce shipping mistakes can be the difference between a cart abandonment and a repeat customer. Often understated, these errors erode margins and customer trust. This guide distills the crucial mistakes that could be undermining your ecommerce success and equips you with the insights to avoid them, ensuring your shipping strategy contributes positively to your business growth.

Key Takeaways

Introduction: The Critical Importance of an Effective Shipping Strategy in eCommerce Success

Shipping in eCommerce is not just about transporting products from one place to another. It’s a complex process that directly impacts customer satisfaction, brand image, and ultimately, your bottom line. A well-crafted ecommerce shipping strategy can enhance the shopping experience, leading to increased customer loyalty and positive word-of-mouth marketing.

On the flip side, poor shipping practices can result in lost sales, negative brand reputation, and dissatisfied customers. Hence, for the success of your eCommerce business, it’s crucial to comprehend and put into action an effective shipping strategy.

Common Shipping Errors and Their Impact:

Despite the importance of an effective shipping strategy, mistakes happen. These errors can cause significant harm to both your eCommerce business and your relationship with customers. From overlooking the impact of shipping delays to mismanaging shipping addresses and costs, these common pitfalls can lead to dissatisfied customers, bad reviews, and a drop in sales.

Let’s examine the most common shipping mistakes and their possible consequences.

Overlooking the Impact of Shipping Delays

The ripple effect of shipping delays can be devastating for eCommerce businesses. Not only do they result in immediate loss of revenue, but they can also damage long-term brand trust. Customers value timely delivery of their orders, and any deviation from promised delivery times can significantly decrease customer satisfaction.

Furthermore, shipping inaccuracies can lead to:

  • An increase in returns and exchanges, straining your operational resources and customer service team
  • Negative customer experiences, which can quickly lead to bad reviews and a damaged reputation
  • Affecting sales and revenue

In the fast-paced world of eCommerce, avoiding shipping mistakes and minimizing the impact of delays are crucial for customer satisfaction and retention. WeSupply offers a comprehensive solution designed to enhance the shipping experience and address common pitfalls head-on. Through proactive communication and innovative features, WeSupply ensures that your customers are always informed and engaged throughout the delivery process.

Key Features:

  • Pre-Shipment Notifications: Engage customers before shipment with up to 5 custom statuses, effectively managing expectations for longer lead times.

  • Estimated Delivery Date: Embed expected delivery dates in your logistics to fulfill customer demands and build trust. This feature is prominently displayed on product pages, cart, checkout, the branded tracking page, and in shipment notifications.

  • Omnichannel Tracking: Centralize order tracking across all sales channels, including website, phone orders, apps, marketplace, POS, OMS, and WMS, providing customers with a unified tracking experience.

Omnichannel Tracking

Book a quick call with our experts to see how WeSupply can help you centralize all orders from the website, phone orders, apps, marketplace, POS, OMS, and WMS to create one seamless experience. Your customers will always have one reliable portal to check their order regardless of where they buy it from.

These features help reduce not only shopper anxiety but also the load on the retailer’s CS team, drastically cutting WISMO requests.

Kai USA Ltd., a premier manufacturer of professional knives and cutlery, revolutionized its post-purchase strategy with WeSupply’s technology, slashing customer order inquiries by 92%. Faced with an overwhelming volume of customer questions due to their growing e-commerce and unique distribution model, Kai USA streamlined operations with a centralized tracking system integrated with Magento. This transformation not only significantly reduced support tickets but also enhanced customer satisfaction with real-time updates and branded notifications. Dive into the full case study to explore how Kai USA sharpened its customer service edge, making every post-purchase interaction a cut above the rest.

Guestimating Shipping Costs

Inaccurate shipping cost estimates can have a profound impact on your eCommerce business. Not accounting for potential delays and their consequential expenses can lead to:

  • Overestimated profits

  • Underestimated expenses

  • Increased returns

  • Restocking fees

  • Replacement of damaged products

This miscalculation can result in a drastic increase in operational costs, negatively affecting your cash flow and overall business success.

Actually, a lack of precision in shipping has been discovered to cost companies an average of $17 per order, underlining the significance of accurate cost calculations.

Inadequate Planning for Delivery Times

Delivery times are a critical metric in eCommerce, and inadequate planning can cause significant harm to your business and customer satisfaction. Late deliveries can lead to dissatisfied customers who may choose not to return for future purchases. Inefficient delivery planning increases operational costs and can cause a higher percentage of returns, straining resources, and logistics.

Hence, effective planning of delivery times is crucial to guarantee customer contentment and uphold a competitive advantage.

Mismanaging Shipping Addresses and Costs

Mismanagement of shipping addresses is another common error that can lead to significant problems. Incorrect deliveries are four times more likely to prompt customer service calls, adding to operational costs. To rectify the delivery of an order to the wrong shipping address, businesses have to coordinate with the shipping partner and decide between re-sending the product or waiting for the returned item. This not only affects customer satisfaction but also leads to increased costs.

Implementing a double-check system in the pick, pack, and ship process can prevent many picking mistakes related to shipping addresses and ensure accuracy.

Automating for Efficiency:

While the pitfalls of shipping can be daunting, the evolution of technology provides solutions that can streamline your shipping operations. Automation is one such solution that can significantly enhance the efficiency of your shipping process. From end-to-end shipping solutions to automated address verification and order processing, let’s explore how automation can transform your shipping operations into an efficient, error-free system.

The Need for End-to-End Shipping Solutions

In today’s eCommerce landscape, managing orders from multiple sales channels can be complex. This is where comprehensive, end-to-end shipping solutions come into play. These solutions integrate with online stores to automatically process and verify orders, update order status in real-time, and notify customers, contributing to a more streamlined order management process. Moreover, they can help improve operational efficiencies and reduce the risk of human error in order fulfillment.

By integrating comprehensive shipping solutions, numerous tasks like order tracking, inventory control, and shipping carrier selection can be automated, minimizing mistakes and simplifying procedures.

WeSupply revolutionizes eCommerce logistics by automating critical aspects of the shipping and returns process. Through seamless integration with a wide range of third-party tools and an extensive network of couriers, WeSupply streamlines operations such as order tracking, inventory control, and shipping carrier selection. This comprehensive approach not only minimizes errors but also simplifies procedures, ensuring an efficient, cost-effective, and exceptional experience for both eCommerce businesses and their customers. By leveraging WeSupply’s capabilities, companies can focus more on growth and customer satisfaction, knowing that their logistics infrastructure operates smoothly and efficiently.

Benefits of Automation in Address Verification and Order Processing

Automation in address verification and order processing can work wonders for your eCommerce business. It can:

  • Reduce human error

  • Improve operational efficiencies

  • Speed up the fulfillment and shipping process

  • Capture sales order data and customer information, aiding in demand forecasting

  • Provide valuable insights for business decisions

Automated order processing software is a valuable tool for streamlining your business operations.

With automated address verification and order processing, businesses can decrease order fulfillment costs by reducing manual labor and improving process efficiency. Moreover, faster shipping times can be achieved by automating tasks such as order verification, shipping label creation, and printing, which is especially beneficial for businesses processing high volumes of orders.

Customer-Centric Shipping Practices:

In the age of customer-centric business models, shipping practices are no exception. Focusing on the customer’s needs and preferences in your shipping strategy can significantly enhance their shopping experience and boost your business success.

Let’s examine the significance of providing flexible delivery choices, carrier variety, and the contribution of packaging to customer gratification.

Providing Flexible and Diverse Delivery Options

Flexible delivery and shipping options are crucial for customers of an online store, influencing both the wait time for the product and the overall cost of their purchase. Offering flexible delivery options, such as BOPIS (buy online, pickup in-store), not only meets customer expectations but can also reduce delivery costs for retailers and encourage additional in-store purchases.

By addressing varied customer requirements and elevating the overall shopping journey, flexible delivery choices can notably enhance customer contentment and set your business apart from its rivals.

WeSupply elevates the eCommerce experience by offering flexible and diverse delivery options, catering to the evolving needs and preferences of customers. By facilitating options such as Buy Online Pickup in Store (BOPIS), Curbside Pickup, and Ship to Store, WeSupply not only enhances convenience but also promotes a seamless and safe shopping experience. These options are supported by automated notifications, ensuring customers are informed at every step of the process.

Key Features:

  • Buy Online Pickup in Store: Allows customers to collect their online orders directly from the store, supported by automatic store pickup notifications.

  • Buy Online Pickup at Curbside: Offers a contactless delivery option by enabling curbside pickup, with efficient automation of notifications for a smooth process.

  • Buy Online Ship to Store: Encourages customers to order online and have their items shipped to the store, increasing in-store traffic and providing an additional convenient pickup option.

Ready to transform your eCommerce logistics? Book a demo with WeSupply today and discover how seamless shipping can be!

Importance of Carrier Diversity and Personalized Shipping Options

Carrier diversity plays a significant role in managing growth and higher volumes, saving money, and enhancing the customer experience. By diversifying carriers, retailers can avoid capacity constraints that cause delays and compromise the customer experience. Moreover, carrier diversification is a strategic approach to combat surcharges and control shipping costs.

Moving volume to alternate carriers can reduce expenses or avoid volume thresholds that trigger peak surcharges from national carriers.

The Role of Packaging in Customer Satisfaction

Packaging is not just about product protection; it’s also a vital component of the customer experience. Effective packaging can positively influence customer satisfaction by enhancing brand recognition and product presentation, leading to increased sales.

Environmentally friendly packaging options, like recyclable materials and right-sizing, can decrease a company’s environmental impact and resonate positively with environmentally conscious consumers. Some benefits of using environmentally friendly packaging include:

  • Decreased carbon footprint

  • Reduced waste

  • Increased brand reputation

  • Enhanced customer satisfaction

  • Increased likelihood of repeat business

A unique and personalized packaging experience can significantly heighten customer satisfaction, fostering brand loyalty, and increasing the likelihood of repeat business.

Mitigating Shipping Delays and Communicating Effectively:

Despite all the planning and strategizing, shipping delays can happen. But the key lies in how you manage these delays and communicate them to your customers. Proactive solutions, effective communication strategies, real-time tracking, and transparent policies can significantly mitigate the impact of shipping delays and enhance customer satisfaction.

Proactive Solutions and Communication Strategies for Delays

Proactive planning and accurate forecasting can prevent many shipping delays. However, when delays do occur, direct communication with customers, including phone calls, can provide a more personalized approach to resolving shipping delay issues and maintaining customer relations.

Sending order update emails as shipping details change can maintain a good relationship and keep customers informed about the status of their order. Ultimately, dealing with shipping delays requires a blend of proactive planning, swift action, and clear, timely communication.

WeSupply stands out by implementing proactive solutions and communication strategies to address the inevitable delays and hiccups in the delivery process. Recognizing that delays are a part of life, WeSupply ensures that customers are immediately informed of any issues, eliminating surprises and maintaining trust. From slow warehouse operations to bad weather conditions, WeSupply covers a wide range of scenarios including delayed shipments, exceptions, stalled deliveries, unsuccessful deliveries, returns to sender, and backordered items needing updates. This approach not only safeguards your customer’s satisfaction but also reinforces transparency and reliability in your eCommerce operations.

Utilizing Real-Time Tracking and Transparent Policies

Real-time tracking and transparent policies are two critical components of an effective shipping strategy. Offering real-time tracking updates through emails, SMS, or messaging apps can alleviate customer concerns and manage their expectations regarding delivery times. Similarly, transparency with customers about the reasons for shipping delays and providing updated expected delivery dates can help maintain trust and reduce dissatisfaction.

WeSupply enhances customer experience by utilizing real-time tracking and promoting transparent policies through its Branded Tracking Page. This centralized order management tool not only keeps customers engaged but also offers a consistent brand experience, significantly reducing the need for support calls. By eliminating the hassle of visiting third-party tracking sites and copying tracking numbers, WeSupply provides a unified, fully branded post-purchase experience directly on your website. Customers can effortlessly check the status of their orders and returns, fostering trust and transparency while potentially generating substantial revenue from the enhanced post-purchase experience. This approach simplifies the tracking process, ensuring customers are well-informed and satisfied with every transaction.

WeSupply's Approach to Shipping Predictability and Customer Communication

WeSupply plays a crucial role in mitigating shipping delays and communicating effectively with customers by providing predictive pre-purchase estimated delivery dates to set the right expectations from the beginning, thereby boosting conversion rates. This approach helps eliminate shipping anxiety, ensuring that customers are well-informed about when their orders will arrive, which in turn fosters long-term trust and reduces cart and checkout abandonment. By embedding expected delivery dates into the logistics operation, WeSupply establishes a foundation for efficient delivery, leading to a 24% increase in conversion rates.

Key Features include:

  • Displaying Estimated Delivery Dates on the Product Page, Cart, and Checkout.

  • Providing Estimated Delivery Dates on the branded tracking page and in shipment notifications.

  • Offering Flexible Shipping Rules to accommodate different product processing times based on their nature or source.

  • Managing backorders by updating customers before and after purchase, ensuring transparency.

  • Driving urgency in the buying journey with cut-off times, packing days, and updated DC working hours and closures to ensure accuracy in estimated delivery dates.

Optimizing Packaging and Handling:

Packaging and handling are integral parts of the shipping process. Optimizing these aspects can significantly enhance the customer experience and streamline your shipping operations. Let’s discuss how to tackle prevalent packaging errors and the advantages of appropriately sizing packaging for economical shipping.

Addressing Common Packaging Mistakes

Common packaging mistakes, such as using low-quality materials or excessive packaging material, can lead to product damage and impact customer retention. On the other hand, neglecting branding on packaging is a missed opportunity to increase brand recognition and enhance the unboxing experience.

By understanding and addressing these common mistakes, businesses can significantly enhance their packaging strategy and improve customer satisfaction.

Right-Sizing Packaging for Cost-Effective Shipping

Right-sizing packaging involves using the appropriate amount of material for products, balancing branding with protection and quality. Reducing the size of packaging can significantly decrease a company’s carbon footprint by fitting more products onto shipping trucks and cutting emissions. Moreover, right-sized packaging supports sustainability by reducing material use, which can appeal to environmentally conscious consumers.

By optimizing packaging, businesses can not only enhance customer satisfaction but also achieve cost-effectiveness.

Strategic Planning and Financial Management:

Efficient strategic planning and fiscal management are vital for the success of shipping operations. By understanding carrier rates, avoiding overpayment, and implementing best practices for shipping expense reviews and budgeting, businesses can streamline their shipping operations and enhance their financial health. WeSupply optimizes e-commerce operations, enhancing customer satisfaction and loyalty while reducing costs. This boosts ROI for online retailers. Curious about your potential savings? Use our ROI Calculator and discover your e-commerce potential now!

Avoiding Overpayment and Understanding Carrier Rates

Understanding freight shipping rates and avoiding overpayment is crucial for cost-effective shipping operations. Freight shipping rates are calculated based on a combination of factors including:

  • Freight class

  • Weight

  • Dimensions

  • Distance

  • Transportation mode

  • And more

By understanding these factors and how they affect your shipping costs, you can make informed decisions and ensure that you are not overpaying for your freight shipments.

By accurately understanding these rates and negotiating discounts for bulk shipments, businesses can avoid overpayment and achieve significant cost savings.

Regular Review of Shipping Expenses and Budgeting Best Practices

Regular review of shipping expenses and implementing best practices for budgeting can significantly enhance your financial management. By regularly reviewing and adjusting your shipping strategies in response to market conditions, businesses can ensure they’re getting the best value for their shipping investments.

Implementing automated tracking of shipping expenses helps ensure accuracy, reduces human error, and can reveal patterns or trends in spending that could inform future budgeting.

Enhancing International Shipping:

International shipping presents a unique set of challenges and opportunities for eCommerce businesses. From navigating customs and duties to understanding international regulations, businesses need to be well-prepared to enhance their international shipping experiences.

Navigating Customs and Duties

Customs and duties are significant considerations for international shipping. These taxes and fees must be paid before delivery, and anticipating these costs requires understanding each country’s guidelines. Proper documentation and accurate classification of goods using Harmonized System (HS) Codes are essential to avoid unexpected charges and delays.

By understanding and navigating customs and duties effectively, businesses can ensure smooth international transactions.

Understanding International Regulations and Clear Communication of Charges

Understanding international regulations and clear communication of charges are crucial for successful international shipping. Different countries have unique import and export regulations, which include prohibitions, restrictions, and licensing requirements. Compliance with these regulations is vital for lawful international shipping.

Along with understanding regulations, clear communication of charges is also crucial. Businesses should be upfront with customers about who will pay for duties and taxes to prevent customer dissatisfaction, cancelled orders, and inquiries.

Global Shipping, Tailored Returns: Mastering International E-Commerce with WeSupply

WeSupply significantly enhances the international shipping experience by offering customizable options tailored to the unique needs of different regions. With features designed to manage international returns and adhere to country-specific rules, businesses can configure their return policies with unparalleled flexibility. Whether choosing to use different return addresses for various regions, charging return or restocking fees for specific countries, allowing customers to handle their return shipping costs with a preferred vendor, or even blocking returns from certain countries, WeSupply empowers businesses to personalize the return experience for each country. This level of customization ensures that businesses can optimize their international shipping strategies to meet both their operational needs and their customers’ expectations, fostering a more streamlined and satisfactory global eCommerce operation.

Tailoring Shipping to Business and Customer Needs:

Every business is unique, and so are its shipping needs. By customizing your shipping strategies to fit your unique business model and your customers’ requirements, you can craft a shipping experience that not only gratifies your customers but also coincides with your business objectives.

Customizing Shipping Strategies for Different Business Models

Different business models require different shipping strategies. For instance, offering different levels of shipping, such as two-day, same-day, and overnight delivery, can cater to varying customer needs and create a competitive edge in the eCommerce market. On the other hand, implementing hybrid shipping strategies that combine different carriers and fulfillment methods can optimize efficiency and cost-effectiveness while meeting diverse consumer demands.

By customizing shipping strategies according to different business models, businesses can enhance their operational efficiency and customer satisfaction.

Leveraging Data for Tailored Customer Experiences

In today’s data-driven world, businesses can leverage data to offer personalized customer experiences. Analyzing customer order history allows for predictive shipping, where businesses can pre-emptively stock items in warehouses closer to customers who frequently purchase them. Moreover, customer segmentation based on location and shopping behavior can lead to targeted shipping promotions, like free shipping for high-value customers or regions with high order volume.

WeSupply leverages data analytics to create tailored customer experiences by offering comprehensive insights into the order flow logistics. This deep dive into order state analytics enables businesses to master their order management process, providing easy-to-understand, detailed breakdowns of orders received, shipped, cancelled, and delivered. By monitoring “grey areas” such as in transit, out for delivery, and other critical touchpoints, WeSupply ensures proactive communication with customers, enhancing their post-purchase satisfaction. Additionally, with the ability to calculate processing times by location, businesses can utilize data-driven solutions to optimize every step of the order process, from placement to delivery. In essence, WeSupply’s mantra, “We track it, therefore we know it,” empowers businesses to fine-tune their operations and deliver exceptional customer experiences based on solid data insights.

Realtime order and shipment visibility

Book a quick call with our experts to see how WeSupply can help you get real-time data on orders and deliveries from over 1000 carriers so that you can anticipate problems before they occur.

Conclusion: Leveraging Shipping as a Competitive Advantage in eCommerce

To conclude, shipping is an essential piece of the eCommerce jigsaw. From the initial planning stages to the final delivery, every step in the shipping process can drastically impact your eCommerce success. By avoiding common shipping mistakes, implementing efficient shipping strategies, and focusing on customer-centric practices, you can turn shipping from a logistical necessity into a competitive advantage in eCommerce.

As the eCommerce landscape continues to evolve, staying ahead of the curve by leveraging effective shipping strategies will be paramount in ensuring your ecommerce stores’ success.


In summary, shipping is not just a logistical necessity, but a crucial part of the customer experience that significantly impacts eCommerce success. Avoiding common shipping mistakes, implementing effective shipping strategies, and focusing on customer-centric practices can transform shipping from a cost center into a competitive advantage. As the eCommerce landscape continues to evolve, staying ahead of the curve and leveraging effective shipping strategies will be paramount in ensuring your business’s success and customer satisfaction.

WeSupply revolutionizes eCommerce logistics by providing a comprehensive solution to avoid shipping errors and efficiently handle delivery delays. It enhances the shipping experience through proactive notifications, omnichannel tracking, and seamless integration with couriers and third-party tools. With options like Buy Online Pickup in Store (BOPIS), Curbside Pickup, and Ship to Store, WeSupply caters to diverse customer needs, improving convenience and safety.

Its Branded Tracking Page fosters transparency and reduces support calls by offering real-time order tracking within a fully branded post-purchase experience. WeSupply also adapts to the global market with customizable international shipping and returns options, addressing country-specific regulations and preferences. Leveraging detailed analytics, it provides insights into the order process, enabling data-driven decisions to optimize operations and enhance customer satisfaction. Simplify your eCommerce logistics and elevate your customer experience with WeSupply. Get started now and transform how you manage shipping and returns.

Frequently Asked Questions

How has e commerce affected shipping?

E-commerce growth has led to a significant increase in shipping volume, with a majority of respondents reporting over 30% growth in the past two years. This shows the substantial impact of e-commerce on shipping.

What are the common mistake in using e commerce in a business?

The common mistakes in using e-commerce in a business include poor understanding of the target audience, choosing the wrong e-commerce platform, and weak marketing plans. It’s important to address these areas to ensure success in e-commerce.

How does WeSupply help minimize shipping mistakes and delays?

WeSupply proactively addresses common shipping pitfalls through a comprehensive suite of features. It offers proactive order and shipping notifications to keep customers informed about their delivery status, reducing surprises and maintaining transparency. Omnichannel tracking centralizes order information across all sales channels for a unified customer experience.

What features does WeSupply offer for delivery options?

WeSupply caters to diverse customer preferences with flexible delivery options. These include Buy Online Pickup in Store (BOPIS), Curbside Pickup, and Ship to Store, enhancing convenience and promoting a seamless shopping experience.

Can WeSupply handle international shipping complexities?

Yes, WeSupply offers customizable options for international shipping and returns, allowing businesses to adapt to country-specific rules and preferences. This includes different return addresses for different regions, charging return or restocking fees for specific countries, and even blocking returns from certain countries.

Does WeSupply have an official Shopify App?

Yes, WeSupply does have an official Shopify App. You can download and begin to integrate it with your Shopify store.

Does WeSupply have an official Magento extension?

Yes, WeSupply has an official extension for Magento. The WeSupply x Magento integration allows for automating order tracking experiences, reducing customer inquiries, automating shipping email and SMS notifications, and providing a fully branded order tracking experience

Does WeSupply have an official BigCommerce App?

Yes, WeSupply has an official BigCommerce App. You can integrate WeSupply with your BigCommerce store to improve your post-purchase customer experience.

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