BOPAC and BOPIS Retail Solutions Are The Future
& Here's Why

If a while back nobody could see that the entire post-purchase would expand in so many directions, however, today all major retailers compete to deliver their customers the finest experience when it comes to ordering processing time, in-store pickup, and curbside pickup.

Time is money for shoppers and businesses alike, and the past year made clear that having an omnichannel shopping system really makes the difference. The Buy Online Pickup In-store (BOPIS) and Buy Online Pickup at Curbside (BOPAC) services are becoming more popular with retailers. The best way to understand both BOPAC and BOPIS is by looking at them from a customer’s perspective.

What is BOPAC in retail?

Buy Online, Pickup At Curbside (BOPAC) is a convenient way to shop for customers who want to avoid the crowds at the local store. They can place orders online and just wait for a confirmation notification to pick up their order at a brick and mortar location, without leaving their vehicle or having to enter the store.

This service is becoming increasingly popular as people look for ways to social distance during the pandemic. BOPAC is also a great option for retailers who ship items from a distribution center or warehouse but don’t have a physical store for customers.

Put yourself in the shoes of your customers— Imagine you see something online that you truly want. Like, right now. The safest and fastest way to get it is by purchasing it online and picking it up in-store the exact same day. This way, both retailers and customers avoid costly shipping and delivery fees while removing any hesitation at checkout. This is particularly important since 49% of people abandon their shopping cart because extra costs (i.e., shipping fees) at checkout were too high (source).