10 Experts Share Top BFCM Mistakes to Avoid

Black Friday and Cyber Monday (BFCM) offer immense opportunities, but many businesses fall into common traps. In this article, we highlight the top BFCM mistakes to avoid so you can boost your sales and improve customer satisfaction.

Key Takeaways

Early preparation and robust website infrastructure are key to handling high traffic and maximizing sales during BFCM.
Diversifying promotion strategies beyond just offering discounts helps maintain profit margins and brand reputation.
Effective customer support and personalized marketing communications significantly enhance customer experience and engagement during BFCM.
WeSupply helps you avoid top BFCM mistakes with personalized promotions, review integrations, returns analytics, and enhanced customer support. Key features include Nosto and Justuno integrations, automated review collection, proactive delivery notifications, and seamless integrations with Slack, Zendesk, Attentive, and Omnisend. Get started with WeSupply today!

Introduction

BFCM is the biggest sales event of the year for ecommerce brands. With consumers spending billions online during this period, the potential for boosting sales and attracting new customers is immense. However, one small mistake, like a discount code failing to work or a website crash, can lead to significant lost revenue. This makes it crucial for ecommerce store owners to be well-prepared.

Successfully navigating the BFCM landscape requires knowledge of common pitfalls that ecommerce brands encounter and strategies to avoid them. This post will provide an overview of these mistakes and offer expert tips to help you maximize your sales and enhance your brand online presence.

The Importance of BFCM for Ecommerce Brands

BFCM marks the beginning of the holiday season, offering ecommerce businesses a golden opportunity to boost sales and clear out excess inventory. Cyber Monday, in particular, has gained significant importance with the rise of online shopping, allowing ecommerce businesses to offer exclusive digital deals. During this period, many brands generate up to 30-40% of their annual revenue, making it a critical time for ecommerce store owners to capitalize on consumer motivation and spending.

Effective BFCM strategies can significantly enhance brand visibility and customer loyalty through targeted promotions and discounts. Preparing well in advance helps ecommerce brands optimize their marketing efforts and infrastructure to handle the increased traffic and sales that come with BFCM.

Lack of Strategic Planning

Inadequate strategic planning for BFCM can lead to stock shortages, missed revenue opportunities, and even website crashes due to unanticipated traffic spikes. Rising costs of goods can pressure retailers to balance competitive discounts with maintaining profit margins, requiring meticulous planning. Without a sound strategy, businesses may fail to offer competitive deals, losing customers to rivals.

Avoiding these pitfalls requires:

Forward planning
Consideration of inventory management
Supply chain lead times
A scalable website infrastructure

This ensures your ecommerce store is prepared to handle the increased traffic and customer demand during BFCM.

Neglecting Pre-BFCM, BFCM Weekend, and Post-BFCM Phases

Effective inventory management before BFCM helps avoid overstocking or understocking during the event. Here are some key steps to follow:

Establish clear communication with suppliers to ensure timely updates and accurate stock levels throughout the BFCM phases.
Implement pre-BFCM promotions to build anticipation and drive early interest.
Ensure you have a robust infrastructure in place to manage peak traffic and sales volume during the BFCM weekend.

By following these steps, you can optimize your inventory management and maximize your sales during BFCM.

The post-BFCM phase is crucial for retaining new customers with follow-up marketing strategies. Analyzing customer behavior and refining future strategies based on post-BFCM analysis can enhance long-term sales performance.

Technical and Infrastructure Issues

Technical and infrastructure issues can significantly hinder BFCM success. Some common issues to watch out for include:

Performance bottlenecks during peak times that can affect sales
Website crashes due to a sudden surge in traffic if infrastructure is not properly scaled
Compatibility issues and downtime caused by outdated software and hardware, which can affect the shopping experience.

The resilience and stability of your data platform during BFCM is fundamental to effectively handle peak sales periods. Automating tasks as much as possible can help optimize strategies and increase the chances of a successful sales event.

Ignoring the Need for Robust Website Infrastructure

High traffic volumes during BFCM necessitate load testing to ensure website stability. Here are some steps you can take to prepare your website:

Use content delivery networks (CDNs) to help distribute traffic and reduce load times, enhancing the overall shopping experience and reducing the risk of cart abandonment due to performance issues.
Invest in robust hosting infrastructure to handle increased traffic during BFCM.
Conduct load testing to identify any performance bottlenecks and ensure your website can handle the increased traffic.

By following these steps, you can ensure that your website is prepared to handle the high website traffic volumes during BFCM and provide a seamless shopping experience for your customers.

Optimizing website speed reduces friction and fosters more completed purchases during high-demand shopping events like BFCM. Retailers need ecommerce automation platforms that can accommodate substantial surges to maintain a smooth online shopping experience.

Underestimating the Importance of Cybersecurity Measures

High-traffic events like BFCM often see an increase in cyberattacks, underscoring the importance of robust cybersecurity measures to protect customer data and maintain trust. Implementing multi-factor authentication can add an extra layer of security, preventing around 99% of attacks on application accounts. Regular security audits can help identify and fix vulnerabilities before BFCM.

Cybercriminals often execute retail cybercrime campaigns during high-traffic periods, highlighting the need for robust cybersecurity protocols that are regularly updated to counter new threats and vulnerabilities.

Ineffective Promotion and Discount Strategies

Ineffective promotion and discount strategies can drain profit margins and tarnish brand reputation in the long term. Frequent discounting can desensitize customers, reducing the perceived urgency of deals. Competing on price can lead to a race to the bottom, undermining profitability and brand perception.

Avoiding these pitfalls involves:

Focusing on key promotions
Enhancing value through unique product features or exceptional customer service
Launching promotions at the right time and frequency to capture peak shopping periods and maintain customer interest.

Discounting Everything Instead of Focusing on Key Promotions

Discounting everything can lead to customers expecting discounts, reducing the effectiveness of future sales. Frequent discounts train customers to wait for larger discounts, eroding sales at normal prices. Instead, focusing on tiered discounts can be more effective. Here’s how it works:

Customers receive a small discount for spending a certain amount
Customers receive a larger discount for spending a higher amount
This encourages higher spending and boosts overall sales.

Using flash sales on high-demand items can create urgency and drive significant traffic and sales. Offering targeted discounts on specific product categories can lead to higher conversion rates compared to blanket discounts. Bundling products for exclusive deals can also make promotions more appealing and increase the average order value.

Boost Promotions with WeSupply: Nosto & Justuno Integration

WeSupply can significantly enhance ineffective promotion and discount strategies through its seamless integrations with platforms like Nosto and Justuno. By leveraging these integrations, WeSupply provides personalized, targeted promotions that drive customer engagement and boost sales conversions.

Nosto Integration

Key Features:

Personalized Product Recommendations: Showcasing popular and trending items within shipping emails and on branded tracking pages.
Post-Purchase Engagement: Engaging customers with relevant offers and content after their initial purchase.
Sales Conversion Boost: Utilizing targeted promotions to drive immediate sales and repeat purchases.
Transactional Email Upselling: Recommending additional products within transactional emails to increase average order value.

Justuno Integration

The WeSupply & Justuno app integration enables you to boost sales and drive customer satisfaction with creative pop-ups and banners directly from the order tracking page.

Key Features:

Smart Pop-Ups and Banners: Deploying creative pop-ups and banners on order tracking pages for enhanced user engagement.
User Segmentation: Using specific filters and algorithms to tailor promotions based on customer purchase history and behavior.
Cross-Selling Opportunities: Highlighting relevant items to encourage additional purchases.
Highlighting Popular Products: Promoting the most purchased or viewed products to drive extra revenue.

Combat inconvenience with proactivity & self service

Book a quick call with our experts to see how WeSupply can help you make returns easy for your customers with a beautiful, self-service solution that makes their experience easier while also providing new ways to lower costs and earn back revenue.

Underutilization of Marketing Channels

Neglecting to use a diverse range of marketing channels can result in missed opportunities during BFCM. During the BFCM weekend in 2022, 73% of online sales for Shopify merchants came from mobile commerce. Marketing channels should be strategically leveraged to maximize consumer reach and engagement during BFCM.

Avoiding common mistakes ecommerce brands make necessitates utilizing various digital marketing avenues, including:

Social media
Email
Push notifications
Paid advertising

Diversifying your marketing efforts ensures that you reach potential customers wherever they are, increasing the likelihood of driving sales and reducing abandoned shopping carts.

Relying Solely on Email Marketing and Ignoring Push Notifications

Relying solely on email marketing can lead to customer fatigue and higher unsubscribe rates. Although email remains a powerful tool for BFCM sales, it should be personalized by audience segment for better effectiveness.

Push notifications can enhance customer engagement by delivering timely and relevant messages directly to users. They can effectively drive conversions by targeting shoppers actively searching for deals. They allow for more personalized messages, such as:

Abandoned cart campaigns
Flash sales and limited-time offers
Product recommendations based on browsing history
Updates on order status and delivery

These personalized messages can lead to higher engagement and sales.

Ignoring push notifications can result in missed opportunities for immediate engagement and real-time interactions with customers.

Maximize Marketing Channels with WeSupply's Review Platform Integrations

WeSupply’s integration with powerful review platforms can help address the underutilization of marketing channels by leveraging user-generated content and customer feedback to enhance your marketing strategy. By integrating with platforms like Loox, Judge.me, Stamped, Yotpo, Okendo, Junip, and Reviews.io, WeSupply enables you to effectively collect and display reviews, boosting customer trust and driving sales.

Key Features:

User-Generated Content: Drive sales with visual-centric reviews and referrals (Loox).
Automated Review Collection: Collect reviews via web, email, push, and SMS notifications (Judge.me).
Rewards Programs: Offer points programs and VIP tiers for product reviews and referrals (Stamped).
SMS Marketing: Boost recurring sales with SMS marketing and subscriptions (Yotpo).
High-Impact Reviews: Capture and showcase customer reviews and user-generated content on your site (Okendo).
Multi-Channel Review Gathering: Gather and display customer reviews via multiple channels (Junip).
Quick Review Showcase: Collect and showcase genuine text and video reviews quickly (Reviews.io).

Neglecting Mobile and App Optimization

In 2022, Shopify reported that 73% of all BFCM purchases were made on mobile devices. Optimizing mobile experiences offers a superior user experience and ensures consistency across devices. Google considers mobile-friendliness as a ranking factor, giving an advantage in SEO rankings to optimized shops.

A mobile app can outperform the typical mobile website in driving average order value, order frequency, and conversion rate. Mobile apps provide fast, easy, and convenient shopping experiences, crucial for holiday shopping. Push notifications through apps can engage customers directly and help maintain brand presence during BFCM.

Failing to Optimize Your Mobile App for BFCM

Prioritizing page speed optimization on mobile can significantly improve sales, as every second of improvement equates to a 17% boost in conversion rate. Optimizing the app icon and launch screen for BFCM can immediately inform users about ongoing promotions. Strategic app design, including the homepage and product detail pages, can highlight BFCM promotions effectively.

Incorporating countdown timers on the app can create urgency for flash sales and promotions. It’s crucial to ensure your mobile app runs smoothly and all deals and discounts are easily accessible to users. Before the BFCM rush begins, be sure to update and test your app on various devices. This will help ensure a smooth experience for all users.

Insufficient Sense of Urgency

Instilling a sense of urgency is key to driving conversions during BFCM. Without urgency, customers may delay purchases or miss the deals entirely. A lack of urgency can lead to reduced customer engagement and lower overall conversion rates.

The inclusion of countdown timers or limited-time offers can foster a sense of scarcity and stimulate swift purchasing decisions. Some ways to create a sense of urgency include:

Highlighting the limited time or quantity available for deals
Using countdown timers to show how much time is left to take advantage of an offer
Offering limited-time discounts or promotions

These tactics can increase the perceived value of discounts and drive faster purchasing decisions.

Not Implementing Countdown Timers or Limited-Time Offers

Countdown timers increase urgency by showing the limited time available to act. Countdown timers in emails refresh every time the email is opened, maintaining urgency. Incorporating countdown timers in marketing emails can deliver a visual reminder to customers about the urgency of the deal, which can double open rates and increase conversion rates by up to 400%.

Limited-time offers create a sense of scarcity, making customers more likely to act quickly. Using limited-time offers can significantly boost sales by leveraging the fear of missing out (FOMO) among customers.

Here are some benefits of using limited-time offers:

Creates a sense of urgency
Increases conversion rates
Encourages impulse purchases
Generates excitement and buzz
Helps clear out inventory

Displaying the sale end time directly on product pages reminds customers they have limited time to take advantage of the offer.

Lack of Personalization

A lack of personalization during BFCM can lead to decreased engagement and lower conversion rates as customers feel less connected to generic campaigns. Personalization significantly impacts customer loyalty, with many consumers preferring brands that offer personalized experiences. Failing to personalize marketing efforts can result in higher bounce rates because customers may not find the content relevant.

Communications tailored to individual preferences can boost email open rates and click-through rates. Insight into customer behavior enables the creation of more relevant and impactful campaigns, thus enriching the shopping experience and augmenting sales.

Sending Generic Promotions Instead of Personalized Communications

Generic promotions often lead to email fatigue, where customers become overwhelmed by non-specific content and may ignore future communications. Communications tailored to individual preferences can boost email open rates and click-through rates, especially when using well-designed ad creatives.

Here are some ways to tailor your email and text campaigns:

Segment your audience based on purchase history or preferences
Provide targeted BFCM offers based on customer preferences
Personalize the content of your emails and texts to make them more relevant to each recipient

By implementing these strategies, you can increase the effectiveness of your email and text campaigns during BFCM.

Some strategies to drive higher engagement during BFCM include:

Personalized product recommendations based on past browsing and purchase behavior
Dynamic pricing strategies, such as offering special discounts to loyal customers or those with abandoned carts
Creating custom landing pages tailored to different customer segments or traffic sources

WeSupply can transform your generic promotions into personalized communications, enhancing customer engagement and driving revenue. By utilizing branded tracking pages, post-purchase notifications, and seamless integrations with platforms like Nosto and Justuno, WeSupply ensures your customers receive tailored offers and recommendations.

Key Features:

Branded Tracking Pages: Create a fully branded post-purchase experience with product recommendations and promotions.

Post-purchase Email & SMS Notifications: Utilize notifications with an open rate of up to 98% to send custom deals and keep customers returning.

Nosto x WeSupply Integration: Deploy fully personalized, integrated commerce experiences with fine-tuned control of merchandising rules.

WeSupply & Justuno App Integration: Promote relevant offers and hot deals on the order tracking page with innovative pop-ups, banners, and discount codes.

By personalizing your communications, WeSupply helps you keep customers engaged and boost your sales. Book a demo today to see how WeSupply can transform your marketing strategy!

Failing to Utilize Audience Segmentation for Tailored Campaigns

Audience segmentation allows for more targeted marketing efforts, which can improve the relevance of campaigns and boost engagement with the target audience. Without audience segmentation, campaigns can feel generic and impersonal, decreasing their overall effectiveness.

Here are some benefits of audience segmentation:

More personalized marketing messages
Higher open rates for emails with personalized subject lines (up to 50% increase compared to generic ones)
Improved customer satisfaction and loyalty
Higher conversion rates
Better understanding of customer needs and preferences

By implementing audience segmentation strategies, you can optimize your marketing efforts and achieve better results.

WeSupply’s Returns Analytics can help address the issue of failing to utilize audience segmentation for tailored campaigns by providing detailed insights into customer return behaviors. By analyzing returns data, businesses can better understand their audience and create more targeted marketing campaigns, leading to improved ROI.

Key Features:

Identify Most Exchanged Products: Discover which products are frequently returned.
Collect Product Feedback: Gain valuable insights directly from customer feedback.
Financial Impact Analysis: Understand the cost implications of returns and exchanges.
Returns by Region: Analyze return patterns based on geographical data.
Return Reasons: Learn the reasons behind customer returns to improve products and services.

Using these insights to tailor your marketing campaigns can significantly enhance ROI. Try our ROI Calculator to see how WeSupply’s Returns Analytics can boost your profitability.

Ignoring Previous Data

Employing data analytics during BFCM can greatly bolster a brand’s competitive edge, facilitating more informed marketing strategies and improved customer engagement. Data-backed strategies help in understanding customer behavior and optimizing marketing efforts for BFCM. Analyzing previous BFCM data helps to tailor marketing strategies by understanding customer demographics and shopping patterns.

Examining past BFCM results assists in refining the customer journey to deliver a superior shopping experience. Leveraging past performance data can identify the most effective marketing channels for BFCM, helping to allocate resources more efficiently and maximize sales.

Overlooking Insights from Past BFCM Performance

Customer segmentation allows for more personalized and effective marketing strategies based on past purchasing behavior. Identifying meaningful segments from past BFCM data, such as loyal customers or bargain hunters, can help tailor marketing campaigns. Using tools like Google Analytics to gather and analyze customer data from past BFCM events can enhance future marketing strategies.

Sales trends from past BFCM periods can:

Identify which products performed well and guide inventory planning
Understanding customer behavior from past BFCM events can help tailor promotions and improve customer engagement
Insight into previous BFCM performance is crucial for minimizing discrepancies in current campaigns.

Optimize BFCM with WeSupply: Avoid Mistakes by Leveraging Returns Analytics

WeSupply can help you avoid common BFCM mistakes by ensuring you don’t ignore previous data. By leveraging Returns Analytics, you can gain valuable insights into customer return behaviors and improve your sales strategy.

Key Features:

Identify Most Returned Products: Discover which products are frequently returned.
Understand Return Reasons: Learn why specific products are being returned.
Identify Serial Returners: Pinpoint customers who consistently return products.
Actionable Insights: Use data-driven insights to reduce return rates.
BigQuery Integration: Access and analyze returns data in BigQuery.

Use WeSupply’s Returns Analytics to make informed decisions and optimize your BFCM campaigns. Book a demo today to see how WeSupply can transform your marketing strategy!

Returns Analytics for eCommerce Business

Book a quick call with our experts to see how WeSupply can help you: Understand why your customers are returning, Identify the most returned products, Understand why those products are returned, Identify which customers are serial returners, Reduce Return Rate with Actionable Insights, Returns data available in BigQuery.

Inadequate Customer Support

Poor customer support during BFCM can result in:

Long wait times, causing customer frustration and potential loss of sales
Negative experiences with customer support, leading to bad reviews and damage to the brand’s reputation
Driving customers to competitors who offer better support

Inadequate customer support during high-traffic events like BFCM can lead to increased complaint rates and a spike in customer churn. Maintaining customer loyalty and handling the surge of inquiries during BFCM necessitates adequate customer support staff and exceptional service.

Underestimating the Need for Sufficient Customer Support Staff

An insufficient number of customer support staff during peak times like BFCM can lead to overwhelmed agents and reduced service quality. To manage the increased customer inquiries during BFCM, you can consider the following options:

Hiring temporary staff to handle the extra workload
Implementing chatbots to assist with basic customer inquiries
Properly staffing your customer support teams to handle peak traffic more efficiently

By taking these steps, you can ensure that your customer support is able to handle the increased demand and maintain customer satisfaction.

Customer service messaging, such as SMS, can significantly enhance the customer experience by offering quick and convenient communication. Implementing SMS customer service allows for rapid responses, often within 42 seconds, which is preferred by 42% of customers. Proactive customer outreach via SMS can include important updates and timely discounts, enhancing customer satisfaction.

Enhance BFCM with WeSupply: Avoid Customer Support Overload

WeSupply can help you avoid BFCM mistakes by addressing inadequate customer support, ensuring customers receive timely updates and reducing the load on your support team.

Key Features:

Estimated Delivery Dates: Display estimated delivery dates on product pages, carts, checkouts, branded tracking pages, and shipment notifications.

Order Tracking: Provide detailed tracking information and shipment updates to answer the top customer service question: “Where is my order?”

Delivery Notifications: Proactively send order and shipping notifications to keep customers informed about any delays or changes.

Branded Tracking Pages: Offer a unified, branded experience for tracking orders, eliminating the need for third-party tracking websites.

Branded Returns Portal: Create an omnichannel experience for returns, allowing customers to track the progress of their returned products easily.

WeSupply Integrations:
- Slack: Facilitate easier communication with order, shipping, and return triggers.
- Zendesk: Provide easy access to tracking details within the Zendesk Support ticket window.
- Attentive: Send all shipment notifications via SMS.
- Omnisend: Automate communication across multiple channels and personalize messages to match customer behavior.

These features help reduce the burden on customer support, allowing your team to focus on other important tasks.

Unclear Discount Parameters

Establishing clear discount parameters during BFCM helps customers understand the promotions, resulting in higher satisfaction and more effective sales. Setting clear discount rules helps in managing customer expectations and reducing confusion, thereby enhancing the shopping experience during BFCM.

Without clear discount parameters, customers may become confused about the deals, leading to frustration and potential loss of sales. Clearly communicating the terms and conditions of discounts, including expiration dates and quantity limits, helps create a seamless shopping experience and encourages customer loyalty.

Not Setting Expiration Dates for Discounts

Setting expiration dates for discounts creates urgency, prompting customers to make quicker purchasing decisions during BFCM. Expiration dates help manage inventory and avoid prolonged promotions that could affect profitability. Clear expiration dates for discounts help manage inventory and prevent overuse or misuse of coupons.

Failing to set an expiration date for BFCM discounts can result in customers redeeming discounts months after the intended promotion period, reducing the intended urgency and exclusivity of the offers. Communicating the expiration dates of discounts effectively through marketing channels can enhance customer awareness and engagement.

Failing to Implement Quantity Limits on Discounted Products

Implementing quantity limits on discounted products has several benefits:

Prevents stockouts
Ensures more customers can benefit from the promotions
Maintains a balance between demand and supply
Ensures the promotions remain attractive and manageable
Prevents customers from depleting inventory at unsustainable rates, impacting profit margins.

Clear communication of quantity limits can help manage customer expectations during BFCM. Setting purchase limits on discounted items can also help maintain a balance between promoting sales and managing profit margins. Quantity limits on discounted products can help prevent resellers from buying up large amounts and reselling at higher prices, ensuring fair access for all customers.

Conclusion

Recapping the key mistakes to avoid for BFCM success, it’s evident that the following factors are crucial:

Strategic planning
Robust technical infrastructure
Effective promotion strategies
Excellent customer support

Ensuring mobile and app optimization, creating a sense of urgency, and personalizing communications can significantly boost sales and customer engagement. Analyzing previous data and setting clear discount parameters also play a vital role in maximizing the potential of BFCM.

In conclusion, BFCM is a golden opportunity for ecommerce brands to boost sales and attract new customers. By avoiding common mistakes and implementing expert tips, brands can ensure a profitable and smooth BFCM season. Focus on creating a visually appealing and seamless shopping experience, leveraging powerful tools like data analytics and personalized marketing, and providing excellent customer service to stand out from the competition and make more money.

Summary

To sum up, the key points discussed in this blog post include the importance of strategic planning, robust technical infrastructure, and effective promotion strategies. Ensuring mobile and app optimization, creating a sense of urgency, and personalizing communications are crucial for BFCM success. Analyzing previous data and setting clear discount parameters can enhance customer satisfaction and boost sales.

WeSupply helps you avoid top BFCM mistakes by enhancing promotions, leveraging reviews, personalizing communications, analyzing returns, and improving customer support. With Nosto and Justuno integrations, WeSupply provides targeted promotions, personalized product recommendations, and creative pop-ups. Review platform integrations boost sales through user-generated content, automated review collection, and SMS marketing. Returns Analytics offer insights into returned products, reasons, and patterns, leading to better audience segmentation and ROI. Enhanced customer support features include estimated delivery dates, proactive delivery notifications, and branded tracking and returns portals. Integrations with Slack, Zendesk, Attentive, and Omnisend streamline communication and automation.

Frequently Asked Questions

Why is BFCM important for ecommerce brands?

BFCM is important for ecommerce brands because it kicks off the holiday season, providing a chance to increase sales and reach new customers. Some brands make a big chunk of their yearly revenue during this time.

What are some common technical issues during BFCM?

During Black Friday/Cyber Monday, websites can crash due to high traffic, outdated software can cause downtime, and inadequate cybersecurity measures can lead to data breaches. Be prepared to handle these issues if you’re running a promotion during this time.

How can WeSupply enhance ineffective promotion and discount strategies?

By integrating with platforms like Nosto and Justuno, WeSupply delivers personalized product recommendations, engages customers post-purchase, boosts sales conversions, and promotes additional products within transactional emails.

How does WeSupply's Returns Analytics improve audience segmentation for campaigns?

WeSupply’s Returns Analytics identifies the most exchanged products, collects product feedback, performs financial impact analysis, examines returns by region, and understands return reasons, helping create targeted marketing campaigns and improving ROI.

How does WeSupply enhance customer support during BFCM?

By displaying estimated delivery dates on product pages and shipment notifications, providing order tracking details, sending proactive delivery notifications, offering branded tracking pages and returns portals, and integrating with Slack, Zendesk, Attentive, and Omnisend for streamlined communication and automation.

Does WeSupply have an official Shopify App?

Yes, WeSupply does have an official Shopify App. You can download and begin to integrate it with your Shopify store.

Does WeSupply have an official Magento extension?

Yes, WeSupply has an official extension for Magento. The WeSupply x Magento integration allows for automating order tracking experiences, reducing customer inquiries, automating shipping email and SMS notifications, and providing a fully branded order tracking experience

Does WeSupply have an official BigCommerce App?

Yes, WeSupply has an official BigCommerce App. You can integrate WeSupply with your BigCommerce store to improve your post-purchase customer experience.