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Shopify Essentials: Top 8 Tools Every Merchant Needs

8 Proven Strategies to Convert Price Conscious Customers into Loyal Buyers

Navigating the vast sea of Shopify apps can be overwhelming for merchants. You need tools that will amplify customer satisfaction and sales but with countless options, which ones are truly essential? Cut to the chase with this focused rundown of the Shopify apps that a merchant needs, handpicked to power your store’s growth without excess.

Key Takeaways

  • Shopify apps significantly contribute to e-commerce growth by enabling store owners to adapt to the digital market and capitalize on trends like mobile and social commerce.


  • Email and SMS marketing, facilitated by platforms like Klaviyo, Omnisend, and PostScript, are vital for maximizing customer engagement and can recover lost sales through cart abandonment emails and improve long-term brand engagement.


  • Shopify merchants should leverage customer reviews and user-generated content to build trust, using tools such as Yotpo and Okendo, while enhancing the customer service and return management with platforms like Gorgias, Gladly, and WeSupply.


  • WeSupply offers tools for Shopify merchants, streamlining order tracking, delivery notifications, and returns management. With features like custom return policies, self-service returns, and automated management, merchants can efficiently handle returns. Additionally, our platform provides post-purchase email and SMS notifications, keeping customers informed with personalized offers. Ready to optimize your e-commerce journey? Download the Official WeSupply Shopify App now!

Introduction to E-commerce Growth and the Role of Shopify Apps

The realm of e-commerce is expanding at an unprecedented rate. By 2023, global e-commerce sales are set to grow by 8.9%, and the e-commerce market size is poised to reach a whopping $6.3 trillion. This growth is not confined to any particular region; the United States e-commerce market alone is expected to exceed $940.9 billion by 2023.

In this landscape, Shopify apps are the trusted companions of ecommerce store owners. They allow you to tap into this growth, adapt to the changing retail environment, and capitalize on market opportunities. Whether it’s mobile commerce, which is expected to account for 42.9% of e-commerce sales by 2024, or social commerce sales, which are expected to triple by 2025, Shopify apps are the tools that can help you navigate this digital landscape with ease.

Maximizing Customer Engagement Through Email and SMS

The power of customer communication cannot be overstated in e-commerce. Email marketing and SMS marketing strategies can lead to more effective customer engagement by combining the strengths of both channels.

But how can you harness these channels to maximize customer engagement and recover sales?

Enhancing Customer Engagement: WeSupply's Proactive Email & SMS Notifications

WeSupply revolutionizes customer engagement through its powerful Proactive Email & SMS notifications, keeping customers informed at every stage of the delivery journey. With seamless updates, customers stay in the loop, enhancing their overall experience. Additionally, WeSupply’s innovative approach reduces WISMO (Where Is My Order) tickets, streamlining operations and bolstering customer satisfaction.

The Power of Automated Messaging: Cart Abandonment and Welcome Emails

Automated messaging can be a game-changer for your business. For instance, automated welcome email sequences when customers first sign up can establish an immediate connection. Welcome emails not only save time but also increase brand engagement, with subscribers who receive them showing 33% more long-term brand engagement.

Moreover, cart abandonment emails can help recover potential lost sales. These sequences are triggered when customers place items in their shopping cart but do not complete the purchase. This strategy can lead to a significant boost in your conversion rates and ultimately, your bottom line.

Enhancing Customer Relationships with Klaviyo, Omnisend, and PostScript

While the power of automated messaging is evident, the choice of platform is equally crucial. Platforms like Klaviyo, Omnisend, and PostScript can elevate your email and SMS marketing strategy to the next level.

WeSupply Integrations seamlessly enhance your Shopify Essentials toolkit with top-tier tools like Klaviyo and Omnisend. With our integration with Klaviyo, you gain complete control over email communications, enabling personalized campaigns based on shipping information, multi-channel marketing, personalized notification triggers, points balance inclusion in campaigns, and real-time campaign analysis. Meanwhile, with Omnisend, you can automate communication across various channels and tailor messages to match shopping and post-purchase customer behavior. Elevate your customer relationships and streamline delivery automation effortlessly with WeSupply Integrations.

Combat inconvenience with proactivity & self service

Book a quick call with our experts to see how WeSupply can help you make returns easy for your customers with a beautiful, self-service solution that makes their experience easier while also providing new ways to lower costs and earn back revenue.

Building Trust with Reviews and User-Generated Content

Trust is the foundation of any successful e-commerce relationship. A key ingredient in building this trust comes from social proof in the form of reviews and user-generated content. But how can you leverage these to build trust with your customers?

The Importance of Social Proof in E-commerce

Social proof is a powerful psychological phenomenon that influences our decisions. When shopping online, customers often look to others’ behaviors and choices to guide their purchase decisions. This is why ratings, reviews, and visual user-generated content (UGC) are so influential. They provide the social proof that customers seek when they can’t physically see, touch, or experience items before purchasing online.

Leveraging social proof can boost performance and conversions at every stage of the buyer’s journey. The inclusion of social proof on e-commerce websites can significantly enhance trust and credibility. Some examples of social proof include:

  • Celebrity endorsements

  • Customer reviews

  • User-generated content

  • Testimonials

  • Badges

By incorporating search engine optimization and these elements into your website, you can increase customer confidence and drive more conversions.

Leveraging Yotpo and Okendo for Authentic Customer Feedback

Creating a platform for authentic customer feedback is essential. Platforms like Yotpo and Okendo can serve as your allies in this process. Yotpo, for instance, uses machine learning to automatically respond to repetitive customer inquiries, freeing your support teams to focus on complex or sales-related interactions.

Okendo, on the other hand, is a customer marketing platform that can turn shoppers into advocates by showcasing high-impact social proof through customer reviews, referrals, and other user-generated content. It offers a variety of customizable review formats, including photo and video reviews, enhancing the shopping experience on Shopify stores.

WeSupply's Essential Integrations for Shopify Merchants for Authentic Reviews & User-Generated Content

WeSupply Integrations seamlessly integrate with platforms to help merchants build trust through authentic reviews and user-generated content. Here are some of them:

  • Easily and automatically collect reviews via web, email, push, and SMS notifications.

  • Stamped: Obtain product reviews, ratings, and referrals while rewarding customers with points programs and VIP tiers.

  • Yotpo: Gather customer reviews and referrals, boost recurring sales with SMS marketing and subscriptions.

  • Okendo: Capture high-impact customer reviews and user-generated content, showcasing them on your site.

  • Junip: Gather customer reviews via multiple channels and display them on your storefront in minutes.

  • Collect and showcase genuine text and video reviews from customers in under 10 minutes.

Experience the power of authentic customer feedback – Book a Demo today and see your trust levels soar!

Revolutionizing Customer Service in E-commerce

In the realm of e-commerce, customer service can be a game-changer. An excellent customer service strategy can increase sales, loyalty, and trust. But how can you revolutionize your customer service approach?

Beyond Support: Gorgias and Gladly's Approach to Sales and Satisfaction

Innovative tools like Gorgias and Gladly are redefining customer service in e-commerce. Gorgias, for instance, uses machine learning to automatically respond to repetitive customer inquiries. It deeply integrates with Shopify and other e-commerce apps, enabling actions like order creation and editing shipping addresses directly within the platform.

Gladly, in contrast, requires manual responses to all customer questions, lacking the automation Gorgias provides. However, it does offer 36 integrations with e-commerce apps, which can result in a comprehensive customer service experience.

With the WeSupply and Gorgias integration, revolutionize your e-commerce customer service experience. Seamlessly integrate order, shipping, and returns data into Gorgias, empowering your support team to respond to tickets with ease and speed. Say goodbye to long response times and hello to efficient customer service that delights your shoppers.

Implementing a Seamless Multi-Channel Customer Service Strategy

In today’s digital age, customers expect to communicate with businesses on their preferred platforms. A multi-channel customer service strategy can meet these expectations, enhancing overall satisfaction.

However, the real magic happens when you transition from multi-channel to omnichannel customer service. This approach unifies all customer communication and streamlines the customer experience. It leads to increased first call resolution, reduced handle time, and meaningful interactions due to the deeper customer context available to agents.

WeSupply specializes in implementing a seamless multi-channel customer service strategy, ensuring a cohesive experience for your customers across various platforms. With our omnichannel tracking feature, all orders from your website, phone orders, apps, marketplace, POS, OMS, and WMS are centralized, providing customers with one reliable portal for order tracking. Our order tracking tool enhances the shipping process by delivering timely updates and relevant tracking details, ultimately contributing to a positive brand experience.

Streamlining Returns Management for Enhanced Customer Experience

Returns are an inevitable part of e-commerce. However, a smooth and efficient returns management process can turn this challenge into an opportunity for enhanced customer experience.

But how can you streamline your returns management?

Introducing WeSupply: A Comprehensive Solution for Returns Management

WeSupply excels in streamlining returns management to enhance the overall customer experience. Our platform offers a range of key features to simplify the process:

  • Delivery Notifications: Proactively inform customers about order and shipping status to avoid them reaching out to you, fostering better communication.
  • Custom Return Policies: Tailor return policies to handle various scenarios effortlessly, giving you control over return processes.

  • Self-Service Returns: Simplify returns for both customers and support teams, reducing manual processing and customer service calls.

  • Ecommerce Exchanges: Convert returns into exchanges easily, incentivizing exchanges over returns to save sales and boost average order value.

  • Returns Analytics: Gain insights into return patterns and reasons, helping you reduce return rates and improve customer satisfaction.

  • Integrations: Seamlessly integrate with hundreds of third-party tools, connecting order and returns data to enhance customer experience and save costs. With WeSupply, optimize your returns process and elevate your customer experience effortlessly.

By adopting WeSupply, you can provide a hassle-free return experience, crucial for maintaining customer satisfaction and loyalty. Ready to revolutionize your returns process and elevate your customer experience? Let’s make it happen together – Book a Demo and see the magic firsthand!

Enhancing the Post-Purchase Experience

The journey with a customer doesn’t end at the purchase. The post-purchase experience plays a pivotal role in driving brand loyalty, customer retention, and repurchase intention for existing customers as well as attracting new customers.

But how can you enhance the post-purchase experience?

Just like what happened to London Drugs, retailers face the challenge of seamlessly integrating digital and physical experiences for customers while managing complex logistics. With over 800 drivers and bicycle couriers for same-day delivery, London Drugs lacked a unified tracking solution. Implementing WeSupply’s tracking solution, London Drugs achieved full visibility across their omnichannel, optimizing costs and enhancing customer experience. WeSupply’s custom integration connected various systems, enabling real-time notifications and seamless pickup experiences. Through WeSupply, London Drugs maintains consistent engagement with customers, offering self-service order lookup and streamlined curbside pickup. Want to uncover the secrets behind London Drugs’ seamless customer experience? Let’s dive into the full case study together.

The Importance of Transparency and Communication After Purchase

Transparency and communication are key to a positive post-purchase experience. Studies indicate that 85% of online shoppers wouldn’t reorder from a retailer after a poor delivery experience, and more than 80% of consumers expect regular updates about the status of their products from the time an order is placed until it arrives.

Clear communication can be achieved through post-purchase email campaigns, including order confirmations and updates, helping keep customers informed and engaged throughout the delivery process. Providing how-to content and tutorials for products can also improve user experience and reduce the likelihood of returns due to confusion or incorrect usage.

WeSupply understands the crucial role of transparency and communication after purchase. With post-purchase email and SMS notifications boasting open rates, we ensure your customers stay informed and engaged. Our platform enables you to send proactive return notifications, offer personalized deals, and eliminate the need for follow-up phone calls. Keep your customers in the loop and coming back for more with WeSupply’s commitment to transparent and proactive communication.

Eliminate shipping anxiety

Book a quick call with our experts to see how WeSupply can help you fulfill customer demands and gain long-term trust by clearly addressing order arrival times and keeping them.

Using WeSupply to Offer Visibility and Control to Customers

WeSupply can be a vital tool in improving the post-purchase experience. It features estimated delivery dates, proactive notifications, and real-time tracking to enhance the post-purchase experience.

With WeSupply, customers can access a branded tracking page, also known as a customer portal, that allows them to monitor orders and returns conveniently. This increases transparency and control and simplifies the returns experience for customers.

Conclusion: Integrating Shopify Apps for Comprehensive E-commerce Growth

As we journey through the landscape of e-commerce, we’ve seen how Shopify apps can optimize a Shopify store in various aspects like:

  • marketing

  • shipping

  • optimization

  • checkouts

  • product reviews

But how can you integrate these apps for comprehensive e-commerce growth?

Summarizing the Essential Tools for Shopify Merchants

We have traveled through the realms of customer engagement, trust-building through reviews, customer service revolutionization, returns management, and post-purchase experience enhancement. Now, let’s summarize these essential tools for Shopify merchants.

Shopify apps, available in the Shopify App Store, can enhance your online store experience. Some popular Shopify app options include:

  • WeSupply

  • Klaviyo

  • Omnisend

  • PostScript

  • Yotpo

  • Okendo

  • Gorgias

  • Gladly

Apps available in the app store have proven to be essential tools to optimize various aspects of online stores, particularly for Shopify store owners. From marketing to customer service, these apps extend the functionality of the online store, attract more customers through search engines, and potentially increase sales for Shopify store owners.

Strategies for Selecting and Implementing the Right Apps for Your Store

The journey to business success with Shopify apps begins with the right selection. It’s important to first consider the objectives of the store and the customer problems that need solving. And once you’ve selected and implemented the right app, it’s crucial to monitor its performance and impact on the business.

Different categories of Shopify apps address specific needs such as:

  • Product reviews

  • Customer service

  • Marketing

  • SEO

  • Inventory management

Regularly monitoring the performance of installed apps is crucial to ensure they are contributing positively to the business objectives like sales, conversions, and customer satisfaction.


We’ve journeyed through the exciting world of Shopify apps and how they can catalyze e-commerce growth. From maximizing customer engagement through email and SMS to revolutionizing customer service in e-commerce, and from streamlining returns management to enhancing the post-purchase experience, Shopify apps are the key to unlocking the full potential of your e-commerce venture.

WeSupply offers essential tools for Shopify merchants to enhance their operations seamlessly. Our integrations streamline order tracking, delivery notifications, and returns management, ensuring a cohesive customer experience. With features like custom return policies, self-service returns, and automated returns management, merchants can efficiently handle returns while reducing manual processes. Additionally, our platform provides post-purchase email and SMS notifications, keeping customers informed and engaged with personalized offers. With WeSupply, merchants can optimize their e-commerce journey while prioritizing transparency and communication. Ready to elevate your Shopify store? Download the Official WeSupply Shopify App now!

Frequently Asked Questions

How many apps are recommended for Shopify?

Around 25 apps are recommended for a comprehensive Shopify store, but the actual number depends on the specific needs and types of apps being installed. Ultimately, there is no strict limit and it varies based on individual circumstances.

What are the various services that Shopify provides to merchants?

Shopify provides various services to merchants such as theme development, store setup, app development, migration, SEO services, and more, catering to their diverse needs for growth and success. They also offer tools like central admin, shipping and fulfillment, financial products, and mobile app to support business management and customer convenience. Additionally, Shopify’s online store plans offer unlimited products, orders, and customers, along with data security, PCI compliance, 24/7 support, and comprehensive sales and business management features.

What does every Shopify store need?

Every Shopify store needs essential elements like user-generated content, customer reviews, live chat support, and social media integration to create a better shopping experience for customers. Additionally, it’s important to start with the basics, such as choosing sales channels, setting up pricing plans, and entering business information.

What tools does WeSupply offer for Shopify merchants?

WeSupply offers a comprehensive suite of tools essential for Shopify merchants, including order tracking, delivery notifications, returns management, post-purchase email, and SMS notifications.

How does WeSupply streamline returns management?

We streamline returns management by offering custom return policies, self-service returns, and automated returns management, reducing manual processes and ensuring efficient handling of returns.

Does WeSupply have an official Shopify App?

Yes, WeSupply does have an official Shopify App. You can download it and start integrating with you Shopify store.

Does WeSupply have an official Magento extension?

Yes, WeSupply has an official extension for Magento. The WeSupply x Magento integration allows for automating order tracking experiences, reducing customer inquiries, automating shipping email and SMS notifications, and providing a fully branded order tracking experience​

Does WeSupply have an official BigCommerce App?

Yes, WeSupply has an official BigCommerce App. You can integrate WeSupply with your BigCommerce store to improve your post-purchase customer experience.

Jump Ahead!

In this article you'll learn:

Learn How To Create Successful Post Purchase Email Campaigns

Build an effective post-purchase email flow that helps you increase customer satisfaction and drive revenue growth!

WeSupply is transforming the way businesses build Customer Lifetime Value by offering positive exchange experiences. By making exchanges effortless, WeSupply encourages customers to revisit your website for any product, without price constraints. Key features like using store credits or gift cards as partial payments not only increase order values but also reinforce customer loyalty. This approach is instrumental in enhancing Customer Lifetime Value, as it turns a simple exchange into a delightful shopping experience, fostering long-term customer relationships and ongoing business growth.

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