The Return Season is here! Retain over 40% of your returns as exchanges! - Learn More
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Return Policy to Offer free returns on exchanges

Boost customer loyalty and purchase satisfaction by providing free return shipping on exchanges, enhancing the shopping experience.

Use Case

  • Revenue Retention

Common Vertical

  • Fashion
  • Consumer Electronics
  • B2B

Allow your customers to receive a free label for exchanges to discourage refunds:

Offer free returns on exchanges

Overview - Revolutionizing E-commerce Exchanges for Enhanced Profitability

  • Introduction: In the world of e-commerce, particularly in apparel, the phenomenon of bracketing—where shoppers buy multiple sizes of the same item with the intent to return those that don’t fit—is a costly challenge. It leads to high return rates and shipping costs that eat into your profits.
  • Challenges: You’re facing a flood of returns, with customers often purchasing several sizes or variations of a product, only to return the majority. This practice increases your logistical workload and shipping expenses.
  • Common Mistakes: Many store owners provide free return labels for all items, inadvertently encouraging bracketing and increasing the volume of returns.
  • Missed Opportunities: By not differentiating between returns and exchanges, stores miss the chance to convert a potential refund into a new sale.
  • Solution: Implement a policy where exchanges are incentivized through free return labels, while returns incur a fee. This strategy discourages bracketing and promotes customer retention through exchanges.
  • Importance (ROI): By discouraging bracketing, you reduce the number of returns, which can significantly lower shipping and handling costs. Encouraging exchanges over refunds keeps the revenue within the business and can lead to additional purchases. Not implementing this strategy can result in continued high costs and lost revenue opportunities.

Setup in Backend - How We Achieve It?

  • Exchange Policy Configuration: Set up a system where exchanges are free, but returns have a fixed fee to discourage unnecessary returns.
  • Automated Return Labels: Enable the system to automatically generate return labels for exchanges, ensuring a smooth and cost-effective process.
  • Clear Communication: Ensure that the policy is clearly communicated to customers at the point of sale to set the right expectations and reduce confusion.

The Customer Experience - What We Will Achieve

  • Incentivized Exchanges: Customers are more likely to exchange an item rather than return it, knowing that the exchange process is free of charge.
  • Reduced Return Rates: With a fee in place for returns, customers do their due diligence before purchasing, leading to more thoughtful buying decisions and fewer returns.
  • Enhanced Satisfaction: Customers appreciate the convenience of free exchanges, leading to a better shopping experience and increased brand loyalty.


Q1: Will customers be charged for returning an item they want to exchange?

A1: No, customers will not be charged for returning an item if they are exchanging it for another size or color. The return label for exchanges is free.

Q2: How does the fee for returns work?

A2: If a customer decides to return an item without exchanging it, they will incur a fixed fee to cover the cost of the return shipping.

Q3: Does the exchange policy apply to all items in the store?

A3: The exchange policy typically applies to all items, but it's important to check specific product details as there may be exceptions based on the item type or promotion.

Q4: How can this policy discourage bracketing?

A4: By charging for returns and offering free exchanges, customers are less likely to buy multiple sizes or variations with the intent to return, as they would have to pay a fee for each returned item.

See what WeSupply Labs can do for you!

Our shipping and returns experts will guide you through the product and analyze how WeSupply best fits your eCommerce needs.