The Return Season is here! Retain over 40% of your returns as exchanges! - Learn More
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Return Policy to Collect return insights based on each product type

Collect and analyze return data by product type, enabling informed decision-making and process improvements in return management.

Use Case

  • Enterprise Returns
  • Workflow Automation

Common Vertical

  • Fashion
  • Consumer Electronics
  • B2B
Collect return insights based on each product type
Collect return insights based on each product type

Make sure you configure a return reason group by product type → Settings → Returns → Return Reasons → Reasons Groups

Collect return insights based on each product type

Overview - Tailoring Return Reasons for Enhanced E-commerce Efficiency

  • Introduction: In the diverse world of e-commerce, where products range from clothing to beauty items, the one-size-fits-all approach to return reasons just doesn’t cut it. A dress might be too long, while a t-shirt might simply be too big. Recognizing the unique return reasons for different product categories not only streamlines the return process but also provides valuable insights into product performance.
  • Challenges: E-commerce businesses often struggle with generic return reasons that don’t apply to all products, leading to confusion and inefficiency.
  • Common Mistakes: Applying the same return reasons, such as fit issues, to unrelated product categories like beauty or home goods, which can result in nonsensical feedback like “nail polish is too tight.”
  • Missed Opportunities: Failing to customize return reasons by product type means missing out on specific customer feedback that could drive product improvements and reduce future returns.
  • Solution: Implementing category-specific return reasons allows for more accurate customer feedback and a smoother return process.
  • Importance (ROI): By tailoring return reasons, businesses can expect a more efficient return process, better customer satisfaction, and actionable insights that can lead to a reduction in return rates and associated costs. Neglecting this can lead to continued inefficiencies and lost opportunities for product optimization.

Setup in Backend - How We Achieve It?

  • Creating Return Reason Groups: Establishing distinct groups for different product categories, such as “bottoms and pants” or “tops and dresses,” with relevant return reasons.
  • Configuring Return Logic: Assigning the appropriate return reason group to specific product types to ensure customers are presented with relevant options.
  • Integration: Ensuring the return reason groups are seamlessly integrated into the return process for a user-friendly experience.

The Customer Experience - What We Will Achieve

  • Relevant Return Options: Customers will encounter return reasons that make sense for the specific product they are returning, leading to a more intuitive return process.
  • Accurate Feedback: The business will receive precise feedback for each product type, enabling targeted improvements and potentially reducing return rates.
  • Streamlined Process: A more efficient return process will result in quicker resolutions for customers, enhancing their overall experience with the brand.


Q1: How do category-specific return reasons improve the return process?

A1: They provide customers with relevant options, making the process more intuitive and improving the quality of feedback for the business.

Q2: Can return reason groups be customized for any product type?

A2: Yes, return reason groups can be tailored to fit the specific needs of any product category within your e-commerce store.

Q3: Will implementing this system complicate the return process for my team?

A3: No, once set up, the system simplifies the process by automatically providing the correct return reasons for each product type.

Q4: How does this affect the processing time for returns?

A4: It can reduce processing time by eliminating the need to manually sort through irrelevant return reasons and by providing clearer customer feedback.

Q5: Is there support available if I have trouble setting up my return reason groups?

A5: Yes, you can reach out to our AI support or consult the help center for guidance on setting up and managing your return reason groups.

See what WeSupply Labs can do for you!

Our shipping and returns experts will guide you through the product and analyze how WeSupply best fits your eCommerce needs.