The Return Season is here! Retain over 40% of your returns as exchanges! - Learn More
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Calculate return policy based on the item delivery date

Align return policies with the actual delivery date of items, ensuring fairness and clarity in the return process for customers.

Use Case

  • Customer Loyalty
  • Workflow Automation

Common Vertical

  • Fashion
  • Consumer Electronics
  • B2B

Settings → Returns → Advance Returns Settings

Calculate return policy based on the item delivery date

Overview - Optimizing Return Windows for Enhanced Profitability

  • Introduction: In the world of e-commerce, returns are inevitable. However, the key to profitability lies in the precision of your return policy. By calculating the return window based on the item delivery date, you ensure a fair and consistent policy for both your business and your customers.
  • Challenges: Many store owners struggle with setting a return window that aligns with customer expectations and operational capabilities, often leading to a policy that is either too rigid or too lenient.
  • Common Mistakes: A frequent oversight is the reliance on static return windows based on order or ship dates, which do not account for actual item receipt and can lead to customer dissatisfaction or abuse of the return policy.
  • Missed Opportunities: Failing to leverage delivery data means missing out on the chance to tailor the return window to each transaction, enhancing customer trust and reducing unnecessary returns.
  • Solution: Implementing a dynamic return policy that starts the return window based on the item’s delivery date, ensuring a fair timeframe for customers to decide on returns.
  • Importance (ROI): By adopting this approach, businesses can expect a reduction in returns due to a more accurate return window, leading to increased customer satisfaction, reduced processing costs, and improved inventory management. Neglecting this can result in lost sales, increased return rates, and a tarnished brand reputation.

Setup in Backend - How We Achieve It?

  • Configuration: Access the settings in your return methods and navigate to advanced settings to select the default return window start date based on the item delivery date.
  • Prerequisites: Ensure you have the tracking feature enabled or import tracking information from your e-commerce platform to accurately determine delivery status.

The Customer Experience - What We Will Achieve

  • Fair Policy: Customers will appreciate a return window that starts after they have received their items, making the policy feel more personalized and considerate.
  • Clarity and Trust: With a transparent return policy based on delivery date, customers are more likely to trust your brand and feel confident in their purchases.


Q1: Is it necessary to have a tracking feature to calculate the return window based on the delivery date?

A1: Yes, the tracking feature is essential to accurately determine the item’s delivery date and calculate the return window accordingly.

Q2: Can this feature be used with any e-commerce platform?

A2: This feature requires integration with an e-commerce platform that provides tracking status, such as Shopify.

Q3: How does this affect the return rate?

A3: By setting a fair and transparent return window based on delivery date, you can potentially reduce the return rate as customers have a clear and reasonable timeframe to make return decisions.

Q4: Will this feature automatically update the return window for each order?

A4: Yes, once configured, the system will automatically calculate the return window for each order based on the actual delivery date.

See what WeSupply Labs can do for you!

Our shipping and returns experts will guide you through the product and analyze how WeSupply best fits your eCommerce needs.