SMS Statistics

The total number of customers that subscribed to receive SMS notifications regarding their orders.

Based on the total number of customers that made a purchase, how many of those subscribed to receive SMS notifications regarding their order.

Total number of SMS notifications sent. Each customer can receive multiple SMS notifications based on the total # of Shipment and the # of SMS notifications enabled.

This metric is calculated by notification type sent.

Total number of SMS notifications sent on average each day.

 

The ratio between SMS sent and # of clicks generated from those notifications.

Note: if you do not include links back to your tracking page or order page, the CTR can be zero.

This metric is calculated by notification type sent.

The total # of unique links visited. This metric is relevant when comparing it to the # of clicks and CTR.

 

Number of clicks each SMS notification is generating.

Note: if you do not include links back to your tracking page or order page, the # of clicks can be zero.

This metric is calculated by notification type sent.